There are plenty of reasons why most websites fail to achieve the intended result, which is to acquire new business.

For the most part, we believe that Web Design Companies in CT (particularly in the Fairfield County area, which is where we do business) are focused on all the wrong things.

For example, most Web Design companies in CT think design is more important than layout, that colors are more important than content, and that image is more important than substance. Most don’t even have a professional copywriter on staff, which is unbelievable to us.

If this sounds like your Web Design company, and you’re located in CT (or anywhere in the U.S. for that matter) then pay close attention.

If you have not received new business because of your site, then don’t bang yourself over the head. It’s not your fault.

In the past year, we’ve found that typical non-performance issues include ill-conceived layout, disastrous design, boring content, missing meta data, few inbound links, non-intuitive navigation, buried info (too many clicks required to find it), and too much unnecessary flash. And that’s just for starters.

Now, we have built sites for several Connecticut entrepreneurs (as well as national and international entrepreneurs in general) who now have successful businesses and are making serious sales. And we believe this can very easily be you too.

You just need to understand two very important concepts: That in order to succeed you must focus on getting found by your prospects (who are looking for your products / services in the search engines) and converting more of those prospects into customers.

When you work with our company we’ll manifest some clear ideas for your site. Here is a small handful:

GIVE YOUR VISITORS WHAT THEY WANT
Excellent websites are intuitive websites. That means we will anticipate what your prospects and customers are looking for at the get-go, and give them what they want as soon as they land on your homepage. AAU websites are strategically developed to engage specific target audiences. What’s more, we always have a purpose in mind, which means getting your visitors to perform a specific action, like buy, subscribe, contact, and so on. If you want your website to work as it should, this is key.

CLEAR WORDS, NOT FANCY JARGON
Your content should be focused on one primary goal—converting your web browsers into buyers. Remember, nobody is impressed with fancy words and long drawn-out sentences. Make your point early on, make it quickly, and always try to use compelling, well-written, keyword-enriched text. Strong keyword-rich headlines are a must.

LINE UP YOUR DUCKS WITH RESPECT TO BACKEND HTML
All the words and text and general content you have on the front-end of your site (the part visitors see) applies also to the back-end (the stuff they don’t see). All the important back-end information is very important in order to get your site read and ranked by the Search Engine spiders. We’re talking about meta data, titles, keywords, alt tags, and descriptions. All should be clear and unique to each page.

PUT YOUR BEST FOOT FORWARD
Don’t be shy. In some respects, think of your website as a glorified business card. You want to stand apart from your competitors, not blend in. For example, use glowing testimonials strategically – not only on one page, but peppered around your entire site. Each testimonial should focus on a specific service/product you offer, along with glowing praise your client is giving as a result of doing business with you. Education, certificates, degrees, before / after photos, and things of this nature, are also very important. We once worked with a chiropractor who had a photo of himself and his good friend, Arnold Schwarzenegger, up in his office, but not on his site. Don’t you think a potential new client would have been more interested in this doctor if this photo was on the homepage of his site?

ASK VISITORS FOR THEIR BUSINESS
You hear it and see it often, and that’s because it works. Get more information today! Contact us today! Buy now! Call now! Call today! Reserve your seat today! Marketing 101 tells us that if you don’t have multiple “asks” or calls to action, people just won’t respond. You’d be surprised how many marketing experts get a failing grade on this one! No matter how obvious you think this might be for your website visitors that you want them to contact you, simply asking them to do so is still a very effective motivator.

CAPTURE EMAILS BY GIVING SOMETHING AWAY
A key factor in growing your business is to build a list of eligible prospects and then promote your business to that list on a regular basis. The first step is building a list. Successful marketers know how to use a valuable freebie (an e-book, white paper, podcast, etc.) in order to “bribe” the website visitor into leaving their NAME and EMAIL. When you’re deciding what to give away, remember that your goal is to give your prospects what they want, when they want it.

By not incorporating these and many other similar ideas, most web design CT companies are failing to help your company achieve your website’s primary goal—to make more sales.

If your company’s goal is to make as many sales as possible, then contact us and think about getting an AAU website: 203-276-9812 (info@allaccessunlimited.com)

For many companies in Fairfield County, CT and throughout the U.S. and even the world, choosing us has made all the difference.