The results are in. Our phones have been ringing off the hook for quite a while now, despite the lagging economy.

More and more Stamford, Connecticut web design seekers are finding out that their company’s website is an increasingly important asset to their business.

Gone are the days when a website was just a superfluous luxury, the online competition is now fierce. Sure, you know that already.

But did you know that 95% of the companies that are now initiating web design and redesign projects in the hopes it will “improve” their websites are going to fail?

This is because what many still don’t recognize is that in order to get the most bang out of their website re-design buck, they need to think in terms of a broader online marketing strategy.

Affordable & Professional Website Design Company

This is where an affordable and professional Website Design Company like us can help. We don’t just create pretty and cute designs for you. We work hard to create a site that shows your business is “THE” top business in its niche—a formidable and powerful leader in your industry.

It’s not easy. It takes experience, design skills, marketing skills, copywriting abilities, psycho-analytic skills, and, well, good old life experience.

We achieve our goal in a number of ways, but, to name a few, we begin by showing your testimonials, accreditations, before/after photos, education level, videos, brick and mortar locations, employees, employee bios, service awards, and so on.

Our ultimate goal is to prove to your website visitor, in as short a time as possible, that not only can you do the job, but you’re the best there is out there…period.

Here are some more quick tips to keep in mind if you’re thinking of doing a website redesign and (Note: if you are looking for an affordable and professional website design company to work with, don’t hesitate to contact us):

• Don’t start by looking at and trying to make the “design” more snappy, because you may just be wasting your money. What you should be looking at are components that will help your site encourage your visitors to take a specific action—like buy, subscribe, contact or reply.
• Think of your website as a “lead generation” tool, and then do everything possible to get your visitors to take an action that will encourage further interaction between your business and them (your clients).
• Try providing your target market with important high-quality information that’s related to your industry. Let your visitors start to see your site as an important resource. This will get them to continue to come back, it will attract inbound links (which increases search ranking) and it conveys the sense that you are the authority in your field.
• Another thing to keep in mind is keyword research. This is crucial. You need to build out your website content strategically. This means finding the right keywords and incorporating them strategically on your site.
• Building your website’s reputation via blogs and social media is also very important. Put some buttons on the homepage or high up on every page with links to your Twitter and Facebook pages.
• Keep in mind that you need to bring traffic to your site. So you may want to add an “Articles” page for example. This way, you can post a new article and then tell your followers on Facebook or Twitter to come and check it out.
• You should also hook up your site to an Analytics tool that will measure results from your Internet marketing efforts.

For more information on how an affordable and professional Website Design Company like us can help your business make more conversion and increase your leads, sales and profits, please don’t hesitate to contact us.

We’re located in the heart of downtown Stamford, Connecticut: 203-276-9812