That’s when visitors come but don’t stay, browse but don’t buy.

Once they leave, you never hear back from them again.

For a conversion-savvy web design company like ours, this is totally unacceptable.

To begin with, it’s easy to find out how many visitors your website is getting, as well as other important info like how long they are staying, what pages they are visiting, and much more, through even the simplest Analytics tools.

Now, if your site is not being measured by analytics—and most local businesses with a website aren’t, according to a recent (unofficial) poll we conducted—then how are you gauging your website’s effectiveness?

As more website users get increasingly savvy, they are consciously spending less time perusing sites they come across.

The average person stays on a site for 6 seconds before deciding to click away (which is the more popular choice).

Studies show that often only one in every 400 – 500 visitors takes action—which is completely unacceptable to a web company that promises results (like we do).

Imagine if you had a brick and mortar clothing shop and only one in every 400 people who walked through the door bought anything, without really even paying too much attention to your clothing! Wow!

It wouldn’t be long before you went out of business, right?

So what steps can you take right now…today…to stop the “Revolving Door Syndrome” on your website?

One way is by giving your visitors a reason to interact with you—and I’m not talking about a “Contact” form either.

Actually, thinking that your “Contact” form covers a whole lot is one of the biggest mistakes small business owners make.

In fact, the “Contact” page is one of the least visited pages, according to most analytics measurements. And this is true for just about every industry.

Why? Because when visitors are first evaluating your company, they’re not interested in contacting you yet.

They’re reading your copy and looking at your overall site.

Contacting you is the last thing they’re going to do. What, then, is a good way to get these potential customers/clients to interact with you and your company?

The answer is, by offering a FREE GIVEAWAY that has high-perceived value.

That’s right, even though the word “FREE” has been abused to the point of hysteria these days, it’s still the most effective word in marketing.

Give your website visitors something free—something of value; something they came to your website looking for in the first place.

Think about it. What “Top Ten” list would your target audience find interesting? What tips, insights, resources would help them achieve their goals successfully?

Whatever the answer write the article or create a one or two page PDF Report, and offer it as a free download on your website.

Make sure you ask for an email address so you know where to send it.

By creating a platform that will allow you to email to your prospects, you are going a long way in jumpstarting interaction, creating leads, and laying the ground work for a future between you and your website visitors.

This can cut your 1-in-400 contact ratio way down, and put you on the right road to increasing your leads, sales and profits.

We offer these and many other profit-building techniques at All Access Unlimited, because when we build you a website we care more about just color, content, and design—we care about building your business.

Contact us today and let us help you stop Revolving Door Syndrome on your website: 203-276-9812