January 8, 2012
Traffic is critical to the success of your website. You have to keep an ongoing process of traffic generation for the life of your website, so doing it effectively and finding free traffic will be ideal. Here are 10 ways to get traffic without spending a penny:
-SEO: The right search engine optimization techniques will give you the chance to create the ideal amount and type of traffic that you want for no cost. You can use specific keywords to get noticed on search engines, driving traffic to your site.
-Updates: If you update, they will come back. People don’t like to visit a website and find the same information all the time. Update regularly for better traffic.
-Social Bookmarking: Digg, Delicious, and other bookmarking sites can help you generate traffic with ease. You have to learn how to use them accordingly, but that’s generally a simple task.
-Social Networks: Twitter, Facebook, and other social networking sites are going to drive a lot of traffic to your website. People use these sites regularly, and when they see businesses on here, they feel more personally connected to them.
-Links: Use backlinking to put your links on other sites, but make sure that you have quality links, regardless of the quantity. Having 5 top-quality links is better than having 500 mediocre ones according to any search engine.
-Free Promotion: classified ads, directory submissions, and other free promotional tools will help increase interest and traffic for your site. You can pay for listings and ads, but you should always take advantage of the free ones first.
-Free Stuff: If you give people something that they can use, they will come back. Articles, tips, and information are great, but people really love free stuff. Give them a free service or product and they will likely visit more often and check out the rest of your site.
-Viral Content: Anything that is so interesting that it catches like wildfire will definitely get you visitors quickly. When people see content they like, they send it on and it travels like a virus. You want content like this.
-Offline Tools: Yes, you can promote your website offline for free. You can have the URL put on your business cards, post your business website on community boards, and more.
-Signature URLs: When you create a signature in your forums and emails, you should have your URL in it. That way, people can click through to your site to learn more about you.
To schedule a free consultation with Connecticut’s leading online marketing firm, please visit www.allaccessunlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812
December 10, 2010
YouTube is a great tool for promotion and traffic generation. Of course, you have to know the rules in order to become successful at generating traffic from a website like YouTube. Free traffic is great, and there are easy ways to get it if you know what you’re doing. Here are some tips to help with your YouTube success:
- Post videos, and more importantly viral videos. The videos that you post must interest people, have keyword-specific titles, and appeal to the masses. If you can attract enough interest, your audience will promote for you.
- Make your profile interesting. People don’t care who you are, so you have to make them care. If you just put generic information, no one will give you a second look. Give people something to draw them in.
- Include website and logo. Your logo is a major branding tool that tells people who you are. Your URL is just as critical, because you can’t increase your traffic if people don’t know where to go.
- Videos MUST have quality to compete with the billions of other YouTube videos.
- Self-promotion: Again, there are billions of videos. You have to make sure that people find yours, instead of relying on the chance that they might.
- Search-friendly titles are a MUST. You have to focus on keywords in titles and descriptions without overdoing it to make your videos searchable.
- Series videos equal success. If you create a video, people will watch and leave. If you give them something to look forward to, they will return often to check and see what’s new.
- Video responses can help. Much like posting in a discussion forum, using the video response tool on YouTube allows you to answer questions or offer input on relevant videos, all the while promoting your video.
- Timing is critical. The best time to post general-interest videos is during the week in the morning or early afternoon. Make sure that you plan ahead to get videos posted at the right time, because uploading is time consuming.
- Shorter is better. If you can keep your videos between 3 and 5 minutes, people will keep coming back. Too short, people feel ripped off. Too long, people get bored.
- Comment with backlinks. Find popular related videos and post comments with your link in them. Other viewers will see them and check out your page. Make sure comments are relevant, and avoid shameless self-promotion, because that will just look tacky.
These tips should help increase traffic, but the one thing to always keep in mind is that you’re trying to impress people and get them interested in what you have to say / offer.
To schedule a free consultation with Connecticut’s leading online marketing firm, please visit www.allaccessunlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812
April 13, 2010
March 18, 2010
Nowadays, there are plenty of SEO (Search Engine Optimization) firms to choose from on the internet.
However, we feel the entire SEO industry in general has fallen far from the marketing tree. Most companies measure their success by the number of “hits” they get you.
We believe hits are important. But for us success means netting you more qualified eligible prospects…and then converting those prospects into paying customers with a stronger, more convincing marketing message.
Remaining loyal to the fundamentals of good marketing, our Stamford, Connecticut SEO (Search Engine Optimization) firm provides a complete array of organic SEO services based on a proven methodology and carried out by a team of search engine-trained specialists.
Connecticut SEO Services (CT)
Our goal is simple—to multiply your return on investment, generate more leads, make more sales, and earn you higher profits. Our Comprehensive, Step-by-Step, 9-Point Plan is designed to attract throngs of new web traffic and significantly increases your leads and sales, while at the same time keeping you in the drivers seat while limiting your work and effort
# 1 Initial Consultation
#2 Competitor Analysis
# 3 Keyword Research
# 4 Website Redevelopment
# 5 Content Creation
# 6 PPC & Link Development
# 7 Search Engine & Social Media Submissions
# 8 SEO & Analytics Reporting
# 9 Customer Service
Let’s flesh these out a bit:
# 1 INITIAL CONSULTATION—What Is Your Optimization Vision And How Can We Realize It?
We want you to consider us your firm’s Web Marketing division—your highly-effective, self-managed, cost-efficient, self-contained Internet solution.
So from the start we invest the time to understand your unique business priorities, assess your challenges, and learn your Web marketing objectives. We then work hand-in-hand with you to customize an SEO campaign that’s the best fit for your company, providing you with a menu of options to choose from. We patiently explain whatever you need to know, and we go over the pros and cons of every strategy, as well as the costs.
With almost seven years of SEO experience, chances are we’ve worked in your industry, so you’ll benefit from the wisdom, expertise, and counsel that we’ve accumulated successfully managing search engine marketing campaigns for firms just like yours.
From the start we do our best to show you that our service is consistent, personalized and dedicated, and that our recommendations are designed to deliver outstanding, industry-leading results.
# 2 COMPETITOR ANALYSIS—Who Are You Losing Business To, Why, And What Steps Can We Take So You Come Out Ahead?
After our initial consultation, we perform extensive marketing research, fully understanding your industry and accurately identifying your competitors. Our goal is to better position you in your market.
We also find out what your competitors are doing to obtain prominent rankings in the search engines—their PPC listings, targeted keywords, linking strategies, website messaging, search engine rankings, meta data. Then we develop counter-strategies to compete against them effectively.
Maybe your competition is targeting keywords that you’re not. Maybe they’ve gone after web markets that you’ve forgotten. We do everything in our power to prevent them from out-ranking you and succeeding in your place.
We also identify methods of attracting new and qualified traffic, highlighting untapped revenue opportunities, maximizing the return on your SEO investment dollar and adding value to your company.
# 3 KEYWORD RESEARCH—What Are Your Industry’s Proven Keywords?
After thoroughly analyzing your competition, we use manual searches and custom research software to study and uncover your industry’s top phrases and keywords.
Learning this up-to-the-minute marketing information—what specific language your target market uses to search for products or services like yours—has a tremendous impact on the bottom-line results you get from your online marketing campaign.
We replace guesswork with our scientifically-proven methodology, designed to encompass every keyword or phrase used throughout your target audience’s entire research/buying cycle.
Before implementing any keywords, we consult with you to choose the best matches so that you feel completely comfortable with our selection.
# 4 WEBSITE REDEVELOPMENT—What Layout Will Attract Others & Empower You More?
Before improving your website by enhancing your content, we provide a functionality assessment, reporting from the visitor’s perspective on your site’s accessability and usability. We also consider new ways to engage your online customer, with the aim of improving your visitors’ experience and increasing their time on-site.
We then analyze and evaluate your site’s underlying code, architecture and content placing, redefining and enhancing it so that your site is returned more prominently in natural search results.
We do this by optimizing every inch of your site, including architecture, meta tags, alt tags, graphic text, internal link structures and sub pages, so that your site is spider friendly, optimally attracting search engine algorithms
# 5 CONTENT CREATION—What Message Will Better Sell Your Products/Services?
Once we’ve formulated a plan to redevelop your site’s architecture, we improve your site’s navigational structure—harmonizing your site’s content with words most used by search engine users to look for your products or services—to make your site more appealing to search engines.
Sometimes website content interferes with search engine indexing, which results in lower search listing, or even no listing at all. More importantly, we arm your site with powerfully persuasive copywriting techniques, focusing on finding new leads and converting prospects into paying customers. We shoot straight to the heart of your site’s presentation, enhancing visitor experience and sending home your sales message.
Search engines look for layout and length of copy on each page of your site, so it’s critical that your content be formatted properly to rank highly on your most important keywords.
They also look for the amount, position and frequency of target keywords, so we stay one step ahead of your competition by continuously analyzing and adjusting your keywords within your content.
# 6 PPC & LINK DEVELOPMENT—Where Is Your Target Market And How Can We Reach Them?
Search engines use “link popularity” to gauge the importance of your website, and to determine where it should rank among their search results. Sufficient link popularity maximizes your visibility within these engines. Google, Yahoo and MSN measure not only the quantity but the quality of links on external sites that link to your site. So your aim is to gain external links from websites that contain similar themes, subject matter, content, phrases and keywords.
We provide an initial benchmark report determining all sites that link to your site. Then we create a plan to increase the quantity and quality of your “inbound” links. We also continuously measure and validate the value of each indexed link.
Social Bookmarking and Social Media Marketing plays a key role here. Getting inbound links from the Social Media sites is very important these days, and can improve your rankings dramatically.
Along with link popularity, PPC (Pay Per Click) advertising is another Search Engine Marketing tactic similar to link building. PPC allows you to pay a small fee every time a potential customer clicks to your website from an ad you’ve placed in a search engine’s results. You decide how much to pay per click for a specific keyword and the stronger your ad the more prominently your site will rank in the paid search results. PPC programs are becoming more competitive and more expensive, so it’s becoming more critical to have an effective PPC management strategy in place.
We find out exactly what keywords and phrases to target and at what price though the most effective Pay Per Click programs on the Web. We also know when to rely on natural search engine optimization, when to buy rather than optimize, and when to do both.
# 7 SEARCH ENGINE & SOCIAL MEDIA SUBMISSIONS— Where Is Your Target Market And How Can We Reach Them?
To ensure your site is seen wherever your prospects are looking, so you can provide them with information about you, your brand, your products and services, we submit the pages of your website to search engines and directories, so that they are properly indexed in all the major search engines and are returned prominently when qualified prospects and potential customers query search engines using your keywords and phrases.
We also create a customized submission program aimed at skyrocketing your exposure on social media websites, social bookmarking sites, blogs, ezines, local and new sites. We only use manual submission techniques, steering you clear of link farms, submission portals and other dubious methods.
Submitting to search engines can be tricky, and if done improperly may result in your being banned from search engines. If you repeat a keyword too many times, engines may think you are “spamming” or using tricks in an attempt to fool the search engines.
Also, because each search engine has its own algorithm for rating and ranking webpages, each uses different criteria to judge the relevancy of your site’s content with regards specific search terms queried by search engine users. Instead of using automatic submission software, Organic SEO Expert submits your site to search engines manually, which allow you to achieve more prominent rankings.
# 8 WEB ANALYTICS—What Is Your New Ranking & How Rapidly Are You Rising Up The Charts?
Optimization is not a one-time deal, but an ongoing process. Language, terms, slang, and so on, are continuously changing, and your site needs to keep up. Also, SEO itself is constantly changing, so that what was considered a significant factor for ranking highly yesterday, may no longer be important tomorrow.
So after our initial optimization, we measure and analyze your results, and then help you select ways to improve your web presence, maximizing the return on your online marketing investment.
We monitor your site for keywords that may not be pulling their weight and remove them, which helps lower your PPC costs. We also periodically implement and test new keywords and phrases.
We also run ranking reports every thirty days, checking on the progress of your website and keeping you updated on results. We also run weekly search engine monitoring to verify that your site has not been dropped by any of the major search engines.
# 9 CUSTOMER SERVICE—Are There Any Up-To-The-Minute Issues That You Need Addressed?
We measure and analyze…And we’re available 24/7/365….If there is any problem or issue after hours, on the weekend or during a holiday, one of our team members can make changes or launch a new campaign.
To schedule a free consultation with Connecticut’s leading Search Engine Optimization (SEO) firm, please visit www.allaccessunlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812
March 15, 2010
We got a phone call this morning from a friendly old chap named Bill.
He owns a local Stamford, Connecticut website design company.
He was referred to us from a friend, one of our SEO clients.
Bill works mainly for start-up mom and pop shops, businesses just getting started that need a simple site.
Bill asked us point blank, “Hey, can you guys help me dominate my competition?”
We thought it was funny how he used that word “dominate” because our Marketing Manager, Richard Cagney, gave a speech at a Manhattan SEO conference last year about how to “dominate” your online competition.
So we pulled out the speech and read him the highlights right over the phone. Kind of goofy, but we had fun and he enjoyed the free consultation too.
The speech basically said that anyone can make millions starting and running their own successful business, online or offline, if they knew one simple trick.
Actually, online or offline isn’t really a determining factor because they are both just communication mediums. It’s really more in the marketing angle that you take which will determine whether you are successful or not. And that’s the trick.
The marketing angle we’re talking about is, first and foremost, you have to learn how to sell yourself. This is of the utmost importance because if you do it properly, then you will attract customers to you automatically.
Everyone wants to work with the best—-plain and simple.
Everyone would rather work with Stamford, Connecticut’s best realtor or doctor.
Everyone wants to go to the city’s best marketing firm or plastic surgeon.
Everyone wants to invest their money with the best financial planner in CT.
Everyone wants to eat at the best restaurants, and have the best fitness trainers.
You see, when you’re looked upon as “the best,” your prices are no longer relevant. You can charge twice as much as your competition.
Do you think Donald Trump regularly slashes his prices to compete with the mainstream market in order to make the deal? Does Mercedes? Of course they don’t!
Now, if you think you’re good, even VERY good, but perhaps not “the best,” then in fact that doesn’t matter as much as you might think it does.
You don’t really need to be “the absolute best,” because that is just relative and stems from opinion—whether it’s the opinion of your customers, or your opinion of yourself!
One way to “sell yourself,” and position yourself as “the best,” is to give without want. This simply means giving away valuable high-quality information to your target market.
When you do this, you are positioning yourself in your industry.
So, with this in mind, we told Bill that he should start writing articles describing “tips” on how to build a good website for cheap or perhaps explain the “top mistakes” people make when selecting an affordable Stamford, CT website design company.
We then suggested he optimize these articles with the right keywords (“Stamford, CT website design company” and “Connecticut web design company,” for example) and then submit them to all of the web article submission resource sites.
Now, when someone searches using Bill’s keywords, his articles rank high, providing readers with valuable information and suggestions.
Bill then mentioned he wanted to send potential clients a physical ad in the mail. He wanted advice on that.
We told him that if we were planning to do something like that we would not promote our prices or rates as the lead-in to the piece.
We might mention these in the ad (as many people may be interested in purchasing that day and would want to know the prices) but they wouldn’t be the primary focus.
Rather, we would promote our online Newsletter or perhaps some kind of FREE “Ten Top Tips For Small Businesses Who Need A Good Website For Cheap” Report.
The key is to sell “insider information” on the front end, which puts your company into the “sphere of influence” of your prospects. Doing so, you position yourself as the “go-to team.” Eventually you can sell your product or service on the backend.
We know that local small business owners are always looking for good information on a local Stamford, CT web design company that will keep them abreast of technology and help them make the best decision they can.
If Bill becomes the author of this information and links his articles to his website, then he automatically positions himself as the local expert in the arena. This will land him the calls.
Now, you may notice that we gave Bill this 100% free lead generation strategy right over the phone. Lots of marketing firms charge high fees for a consultation like this—but we gave it to Bill for free.
Make no mistake about it, he was grateful to us for all the free information we gave him. So grateful that he wanted to pay us to perform keyword research, write optimized content-rich articles for him, and post them online for him for the next 3 months. Bill also wanted 3 Press Releases.
Even better, he said that many of his clients—local Stamford, Connecticut business owners—wanted SEO services, and have asked him recently if he knows anybody he might recommend.
We told Bill we would provide him with top references from half-a-dozen SEO clients we are working with right now, all local, if he wanted to recommend us. He said absolutely.
See the value that giving away free information holds in business?
March 8, 2010
These days, your prospects and potential clients are contacting you through email more than ever before. If you’re selling a big-ticket item, you obviously want to do the best you can to get back to them on the phone and talk to them one-on-one.
But sometimes you only have email, and when that happens you better make sure you do your best to get it right. Every word really does count, and so does every idea you convey, especially in today’s economic and competitive landscape.
Words are particularly powerful, and that means every single word you use.
Today, I want you to think about the power of words. The smart marketing companies out there know this power very well…
Just consider some of the products you buy—like Nature’s Promise. Now those are two great words that are overflowing with goodness, aren’t they.
Or what about Pepperidge Farms. Sounds like a nice place, doesn’t it? Sounds like the kind of place I would like to visit with the family sometime soon!
The next email you send out to try to convince a potential client or customer to act, make sure you review your sales copy to ensure you followed some basic steps.
And when you have a big contract on the line, you better believe it’s worth paying a professional to make sure every word counts.
Here are a few things to keep in mind:
FIRST: Make sure you use the right tone. Be respectful, stay positive and upbeat, try sounding professional, and if possible throw in a nice personal touch. Your email should read as though you are speaking directly to the customer—not stuffy and formal but also not as casual as if you were speaking to a friend.
SECOND: Explain what makes your products or services more valuable than your competitors. That means you need to understand the difference between a benefit and a feature. Features are the specific bells and whistles particular to a product or idea, like an electric pencil sharpener that hums a tune. Benefits are the advantages the reader will gain by having a particular feature, like not being bored next time you are sharpening your pencils. Benefits bring recognizable value to a product’s features by illustrating why the features are so valuable.
THIRD: Anticipate and address your readers concerns beforehand. Have you walked a mile in your client’s or customer’s shoes? Do you really understand their biggest fears, their greatest wants and needs? Probably the most important thing you can do to break down the barrier between your client and a sale is to show that you understand where your prospect is coming from. Show you have listened to him or her. Show you care.
FOURTH: Use scarcity. That means encouraging your reader to act within your timeframe—and that usually means right away. It’s a good idea to add an incentive that makes buying now advantageous to your customer. If they’re thinking of buying, giving them every reason to follow through as soon as possible. Statistics show that once they put the decision off to later, they’ll rarely come back to you.
FIFTH: Remove words that aren’t necessary. It’s always a good idea to be concise. Now, keep in mind concise doesn’t mean “short” necessarily. It’s a fact that long sales letters are more effective than shorter sales letters. But don’t just write for the sake of adding things to say. Be concise. Make your points and move on. More importantly, go through your copy and make sure there are no redundancies or content that is not absolutely imperative. Wasted words equal wasted real estate, and could make your client or customer feel you might not be the one for them.
These are just a few pointers. If you need professional help with any writing—grants, proposals, emails, RFPs, anything—don’t hesitate to contact All Access Unlimited either by email or phone: 203-276-9812
We’re Stamford, Connecticut’s (CT) top copywriting company with experienced marketing writers, SEO writers, and copywriters. We know how to sell your company, and we’ve been helping Connecticut businesses like yours for the past ten years.
March 3, 2010
Does your website suffer from “Revolving Door Syndrome”?
That’s when visitors come but don’t stay, browse but don’t buy.
Once they leave, you never hear back from them again.
For a conversion-savvy web design company like ours, this is totally unacceptable.
To begin with, it’s easy to find out how many visitors your website is getting, as well as other important info like how long they are staying, what pages they are visiting, and much more, through even the simplest Analytics tools.
Now, if your site is not being measured by analytics—and most local businesses with a website aren’t, according to a recent (unofficial) poll we conducted—then how are you gauging your website’s effectiveness?
As more website users get increasingly savvy, they are consciously spending less time perusing sites they come across.
The average person stays on a site for 6 seconds before deciding to click away (which is the more popular choice).
Studies show that often only one in every 400 – 500 visitors takes action—which is completely unacceptable to a web company that promises results (like we do).
Imagine if you had a brick and mortar clothing shop and only one in every 400 people who walked through the door bought anything, without really even paying too much attention to your clothing! Wow!
It wouldn’t be long before you went out of business, right?
So what steps can you take right now…today…to stop the “Revolving Door Syndrome” on your website?
One way is by giving your visitors a reason to interact with you—and I’m not talking about a “Contact” form either.
Actually, thinking that your “Contact” form covers a whole lot is one of the biggest mistakes small business owners make.
In fact, the “Contact” page is one of the least visited pages, according to most analytics measurements. And this is true for just about every industry.
Why? Because when visitors are first evaluating your company, they’re not interested in contacting you yet.
They’re reading your copy and looking at your overall site.
Contacting you is the last thing they’re going to do. What, then, is a good way to get these potential customers/clients to interact with you and your company?
The answer is, by offering a FREE GIVEAWAY that has high-perceived value.
That’s right, even though the word “FREE” has been abused to the point of hysteria these days, it’s still the most effective word in marketing.
Give your website visitors something free—something of value; something they came to your website looking for in the first place.
Think about it. What “Top Ten” list would your target audience find interesting? What tips, insights, resources would help them achieve their goals successfully?
Whatever the answer write the article or create a one or two page PDF Report, and offer it as a free download on your website.
Make sure you ask for an email address so you know where to send it.
By creating a platform that will allow you to email to your prospects, you are going a long way in jumpstarting interaction, creating leads, and laying the ground work for a future between you and your website visitors.
This can cut your 1-in-400 contact ratio way down, and put you on the right road to increasing your leads, sales and profits.
We offer these and many other profit-building techniques at All Access Unlimited, because when we build you a website we care more about just color, content, and design—we care about building your business.
Contact us today and let us help you stop Revolving Door Syndrome on your website: 203-276-9812
February 12, 2010
As a Stamford, Connecticut (CT) SEO (Search Engine Optimization) company providing advanced SEO services, we often get calls from local businesses asking for a free consultation.
One question that often comes up is, how can we do SEO for ourselves for free?
The answer is, there are plenty of ways, including this one particular—often overlooked— opportunity to drive business to your website from the Internet:
“Internet Search Directories”
What are Internet Search Directories?
There exist countless “directory sites” that draw their information from phone book data, and which have now become large suppliers of business information for people (and other businesses) who search for various products / services on the Internet.
Sure, Google is king of search, no one can dispute that… but the results that come up (meaning the links Google provides through “natural” search results) are likely to be these directory sites.
So if you’re thinking that internet search directories are important, you’re right on the money.
You can often go in and actively add information to, edit, update, and expand upon the listings they provide.
This is nothing short of excellent free-advertising.
Plus, there are a number of “paid options” to enhance or upgrade your listings, should you decide to go that route (However, we recommend testing the paid options in small ways first… and tracking all results carefully, in order to determine with certainty if it’s worth continuing or increasing your paid-ad commitments).
For local businesses—local Connecticut businesses—having their companies listed on local internet search directories is a must.
But, even for non-local Connecticut businesses many uses will make sense.
There are even directories that specialize in business-to-business (B2B).
Here are some good Internet Search Directories you can use, for starters:
www.superpages.com
www.yellowbook.com
www.yellowpages.com
www.yellow.com
www.theyellowpages.com
www.b2byellowpages.com
www.anywho.com
www.whitepages.com
www.switchboard.com
www.whowhere.com
www.citysearch.com
www.local.com
As a reputable and powerful Stamford, Connecticut (CT) SEO firm (Search Engine Optimization), we use Internet Search Directories to help our clients rank in the search engines.
It’s really a powerful way to gain rankings, one of many powerful ways that we employ.
For more information on our SEO (Search Engine Optimization) services, please don’t hesitate to email us or call us at 203-276-9812
January 8, 2010
The results are in. Our phones have been ringing off the hook for quite a while now, despite the lagging economy.
More and more Stamford, Connecticut web design seekers are finding out that their company’s website is an increasingly important asset to their business.
Gone are the days when a website was just a superfluous luxury, the online competition is now fierce. Sure, you know that already.
But did you know that 95% of the companies that are now initiating web design and redesign projects in the hopes it will “improve” their websites are going to fail?
This is because what many still don’t recognize is that in order to get the most bang out of their website re-design buck, they need to think in terms of a broader online marketing strategy.
Affordable & Professional Website Design Company
This is where an affordable and professional Website Design Company like us can help. We don’t just create pretty and cute designs for you. We work hard to create a site that shows your business is “THE” top business in its niche—a formidable and powerful leader in your industry.
It’s not easy. It takes experience, design skills, marketing skills, copywriting abilities, psycho-analytic skills, and, well, good old life experience.
We achieve our goal in a number of ways, but, to name a few, we begin by showing your testimonials, accreditations, before/after photos, education level, videos, brick and mortar locations, employees, employee bios, service awards, and so on.
Our ultimate goal is to prove to your website visitor, in as short a time as possible, that not only can you do the job, but you’re the best there is out there…period.
Here are some more quick tips to keep in mind if you’re thinking of doing a website redesign and (Note: if you are looking for an affordable and professional website design company to work with, don’t hesitate to contact us):
- Don’t start by looking at and trying to make the “design” more snappy, because you may just be wasting your money. What you should be looking at are components that will help your site encourage your visitors to take a specific action—like buy, subscribe, contact or reply.
- Think of your website as a “lead generation” tool, and then do everything possible to get your visitors to take an action that will encourage further interaction between your business and them (your clients).
- Try providing your target market with important high-quality information that’s related to your industry. Let your visitors start to see your site as an important resource. This will get them to continue to come back, it will attract inbound links (which increases search ranking) and it conveys the sense that you are the authority in your field.
- Another thing to keep in mind is keyword research. This is crucial. You need to build out your website content strategically. This means finding the right keywords and incorporating them strategically on your site.
- Building your website’s reputation via blogs and social media is also very important. Put some buttons on the homepage or high up on every page with links to your Twitter and Facebook pages.
- Keep in mind that you need to bring traffic to your site. So you may want to add an “Articles” page for example. This way, you can post a new article and then tell your followers on Facebook or Twitter to come and check it out.
- You should also hook up your site to an Analytics tool that will measure results from your Internet marketing efforts.
For more information on how an affordable and professional Website Design Company like us can help your business make more conversion and increase your leads, sales and profits, please don’t hesitate to contact us.
We’re located in the heart of downtown Stamford, Connecticut: 203-276-9812
December 29, 2009
Since 2006 – 2007, many companies have recognized that search engine optimization is the key to making money online. As a Stamford, Connecticut based SEO consultant, we can show you the steps to take in order to rank high for your keywords online. We can also help you implement those steps, if your budget allows.
SEO Consultant – Search Engine Optimization
Successfully marketing your company’s products and services online is said to be a very complex process that involves a variety of tools and techniques, a process that can be accomplished in a variety of different ways.
This certainly is true. However, in the end, it really all boils down to one thing—getting (qualified) traffic to your website, period. If you really want to make serious profits, then your task is just this. You need to get the numbers of people visiting your website up.
As an SEO consultant, we’ve spent the past several years instructing clients and prospects in Stamford, Connecticut and throughout the country and even the world that search engine optimization is where the money is. And that the top rankings that result from optimization are where the sales are.
Most people now realize this. They certainly want to implement an effective search engine optimization campaign. But few do it correctly. This is true even among the so-called “expert” search engine optimization companies, and SEO consultants. Instead, they spend months and even years working hard, but getting next to nowhere.
In even worse case scenarios, they pay SEO companies obscene amounts of cash only to be frustrated by the results. If this sounds familiar to you, then learning and understanding the “details” may be your light at the end of the tunnel.
Getting top rankings for your desired keyword phrases is all about paying attention to details. Get just one of the details wrong and you can spin your wheels in the rankings for years.
What’s worse, the big search engines like Google, Yahoo, and MSN change the way they rank sites. This means you need continuous advice from an SEO consultant who is on top of the ranking processes now, and who will keep watch and vigilance for you to help adjust your campaign in the future. And you don’t want to spend an arm and a leg getting that advice.
We recognize this, and so when we work with a client over the long-term, we make sure that our pricing is affordable for that client.
The focus of our firm has always been search engine optimization. It’s our bread and butter. As an SEO consultant, our goal is to make sure you understand and implement the precise strategy and changes you need to make to your site get the rankings you desire.
If you are looking for something more comprehensive, we can easily create and carry out a full optimization plan for your company and website(s), regardless of what industry you are in, and regardless of what items or services you are selling.
To find out more about how an SEO consultant can create the right search engine optimization plan for your company, contact us today for a free, no obligation consultation.
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