Nowadays, there are plenty of SEO (Search Engine Optimization) firms to choose from on the internet.

However, we feel the entire SEO industry in general has fallen far from the marketing tree. Most companies measure their success by the number of “hits” they get you.

We believe hits are important. But for us success means netting you more qualified eligible prospects…and then converting those prospects into paying customers with a stronger, more convincing marketing message.

Remaining loyal to the fundamentals of good marketing, our Stamford, Connecticut SEO (Search Engine Optimization) firm provides a complete array of organic SEO services based on a proven methodology and carried out by a team of search engine-trained specialists.

Connecticut SEO Services (CT)

Our goal is simple—to multiply your return on investment, generate more leads, make more sales, and earn you higher profits. Our Comprehensive, Step-by-Step, 9-Point Plan is designed to attract throngs of new web traffic and significantly increases your leads and sales, while at the same time keeping you in the drivers seat while limiting your work and effort

# 1 Initial Consultation
#2 Competitor Analysis
# 3 Keyword Research
# 4 Website Redevelopment
# 5 Content Creation
# 6 PPC & Link Development
# 7 Search Engine & Social Media Submissions
# 8 SEO & Analytics Reporting
# 9 Customer Service

Let’s flesh these out a bit:

# 1 INITIAL CONSULTATION—What Is Your Optimization Vision And How Can We Realize It?

We want you to consider us your firm’s Web Marketing division—your highly-effective, self-managed, cost-efficient, self-contained Internet solution.

So from the start we invest the time to understand your unique business priorities, assess your challenges, and learn your Web marketing objectives. We then work hand-in-hand with you to customize an SEO campaign that’s the best fit for your company, providing you with a menu of options to choose from. We patiently explain whatever you need to know, and we go over the pros and cons of every strategy, as well as the costs.

With almost seven years of SEO experience, chances are we’ve worked in your industry, so you’ll benefit from the wisdom, expertise, and counsel that we’ve accumulated successfully managing search engine marketing campaigns for firms just like yours.

From the start we do our best to show you that our service is consistent, personalized and dedicated, and that our recommendations are designed to deliver outstanding, industry-leading results.

# 2 COMPETITOR ANALYSIS—Who Are You Losing Business To, Why, And What Steps Can We Take So You Come Out Ahead?

After our initial consultation, we perform extensive marketing research, fully understanding your industry and accurately identifying your competitors. Our goal is to better position you in your market.

We also find out what your competitors are doing to obtain prominent rankings in the search engines—their PPC listings, targeted keywords, linking strategies, website messaging, search engine rankings, meta data. Then we develop counter-strategies to compete against them effectively.

Maybe your competition is targeting keywords that you’re not. Maybe they’ve gone after web markets that you’ve forgotten. We do everything in our power to prevent them from out-ranking you and succeeding in your place.

We also identify methods of attracting new and qualified traffic, highlighting untapped revenue opportunities, maximizing the return on your SEO investment dollar and adding value to your company.

# 3 KEYWORD RESEARCH—What Are Your Industry’s Proven Keywords?

After thoroughly analyzing your competition, we use manual searches and custom research software to study and uncover your industry’s top phrases and keywords.

Learning this up-to-the-minute marketing information—what specific language your target market uses to search for products or services like yours—has a tremendous impact on the bottom-line results you get from your online marketing campaign.

We replace guesswork with our scientifically-proven methodology, designed to encompass every keyword or phrase used throughout your target audience’s entire research/buying cycle.

Before implementing any keywords, we consult with you to choose the best matches so that you feel completely comfortable with our selection.

# 4 WEBSITE REDEVELOPMENT—What Layout Will Attract Others & Empower You More?

Before improving your website by enhancing your content, we provide a functionality assessment, reporting from the visitor’s perspective on your site’s accessability and usability. We also consider new ways to engage your online customer, with the aim of improving your visitors’ experience and increasing their time on-site.

We then analyze and evaluate your site’s underlying code, architecture and content placing, redefining and enhancing it so that your site is returned more prominently in natural search results.

We do this by optimizing every inch of your site, including architecture, meta tags, alt tags, graphic text, internal link structures and sub pages, so that your site is spider friendly, optimally attracting search engine algorithms

# 5 CONTENT CREATION—What Message Will Better Sell Your Products/Services?

Once we’ve formulated a plan to redevelop your site’s architecture, we improve your site’s navigational structure—harmonizing your site’s content with words most used by search engine users to look for your products or services—to make your site more appealing to search engines.

Sometimes website content interferes with search engine indexing, which results in lower search listing, or even no listing at all. More importantly, we arm your site with powerfully persuasive copywriting techniques, focusing on finding new leads and converting prospects into paying customers. We shoot straight to the heart of your site’s presentation, enhancing visitor experience and sending home your sales message.

Search engines look for layout and length of copy on each page of your site, so it’s critical that your content be formatted properly to rank highly on your most important keywords.

They also look for the amount, position and frequency of target keywords, so we stay one step ahead of your competition by continuously analyzing and adjusting your keywords within your content.

# 6 PPC & LINK DEVELOPMENT—Where Is Your Target Market And How Can We Reach Them?

Search engines use “link popularity” to gauge the importance of your website, and to determine where it should rank among their search results. Sufficient link popularity maximizes your visibility within these engines. Google, Yahoo and MSN measure not only the quantity but the quality of links on external sites that link to your site. So your aim is to gain external links from websites that contain similar themes, subject matter, content, phrases and keywords.

We provide an initial benchmark report determining all sites that link to your site. Then we create a plan to increase the quantity and quality of your “inbound” links. We also continuously measure and validate the value of each indexed link.

Social Bookmarking and Social Media Marketing plays a key role here. Getting inbound links from the Social Media sites is very important these days, and can improve your rankings dramatically.

Along with link popularity, PPC (Pay Per Click) advertising is another Search Engine Marketing tactic similar to link building. PPC allows you to pay a small fee every time a potential customer clicks to your website from an ad you’ve placed in a search engine’s results. You decide how much to pay per click for a specific keyword and the stronger your ad the more prominently your site will rank in the paid search results. PPC programs are becoming more competitive and more expensive, so it’s becoming more critical to have an effective PPC management strategy in place.

We find out exactly what keywords and phrases to target and at what price though the most effective Pay Per Click programs on the Web. We also know when to rely on natural search engine optimization, when to buy rather than optimize, and when to do both.

# 7 SEARCH ENGINE & SOCIAL MEDIA SUBMISSIONS— Where Is Your Target Market And How Can We Reach Them?

To ensure your site is seen wherever your prospects are looking, so you can provide them with information about you, your brand, your products and services, we submit the pages of your website to search engines and directories, so that they are properly indexed in all the major search engines and are returned prominently when qualified prospects and potential customers query search engines using your keywords and phrases.

We also create a customized submission program aimed at skyrocketing your exposure on social media websites, social bookmarking sites, blogs, ezines, local and new sites. We only use manual submission techniques, steering you clear of link farms, submission portals and other dubious methods.

Submitting to search engines can be tricky, and if done improperly may result in your being banned from search engines. If you repeat a keyword too many times, engines may think you are “spamming” or using tricks in an attempt to fool the search engines.

Also, because each search engine has its own algorithm for rating and ranking webpages, each uses different criteria to judge the relevancy of your site’s content with regards specific search terms queried by search engine users. Instead of using automatic submission software, Organic SEO Expert submits your site to search engines manually, which allow you to achieve more prominent rankings.

# 8 WEB ANALYTICS—What Is Your New Ranking & How Rapidly Are You Rising Up The Charts?

Optimization is not a one-time deal, but an ongoing process. Language, terms, slang, and so on, are continuously changing, and your site needs to keep up. Also, SEO itself is constantly changing, so that what was considered a significant factor for ranking highly yesterday, may no longer be important tomorrow.

So after our initial optimization, we measure and analyze your results, and then help you select ways to improve your web presence, maximizing the return on your online marketing investment.

We monitor your site for keywords that may not be pulling their weight and remove them, which helps lower your PPC costs. We also periodically implement and test new keywords and phrases.

We also run ranking reports every thirty days, checking on the progress of your website and keeping you updated on results. We also run weekly search engine monitoring to verify that your site has not been dropped by any of the major search engines.

# 9 CUSTOMER SERVICE—Are There Any Up-To-The-Minute Issues That You Need Addressed?
We measure and analyze…And we’re available 24/7/365….If there is any problem or issue after hours, on the weekend or during a holiday, one of our team members can make changes or launch a new campaign.

To schedule a free consultation with Connecticut’s leading Search Engine Optimization (SEO) firm, please visit www.allaccessunlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812