February 26, 2010

How Our Stamford, CT Online Marketing & Web Design Firm Can Dramatically Increase Your Leads, Sales & Profits

As a high-end web site design and online marketing company located in Stamford, Connecticut (and serving all towns in Fairfield County and beyond) we get calls almost daily by local Connecticut business owners asking about the extent of marketing services we provide.

The answer is, we can provide anything and everything you need—a vast wealth of PR and online marketing services at affordable prices. (We do offline marketing also).

Many of our clients are amazed at the wide range of PR and online marketing services we provide.

Here is a small sample. This is by no means an exhaustive list:

COPYWRITING
DIRECT MAIL
E-BOOKS
EDITING
EMAIL MARKETING CAMPAIGNS
FACT CHECKING
LINK BUILDING
MAGAZINE ARTICLES
NEWSLETTERS
PAY PER CLICK ADVERTISING
PRESS RELEASES
PROOFREADING
RESUME & COVER LETTER WRITING
SEARCH ENGINE OPTIMIZATION
SPEECH WRITING
SOCIAL MEDIA MARKETING

COPYWRITING
SELL YOUR PRODUCTS AND BRING CREATIVITY TO DIRECT MAIL, ADS, BROCHURES, WEBSITES AND OTHER MARKETING
Sometimes, you don’t have the time to provide the content for advertisement.  A  copywriting service will offer you a professionally trained service that can provide content for your website, mail, brochures, and other marketing tools that will assure you the advertising you desire.  You will improve your return on marketing investment with ease when you let trained professionals tell others about the services or products that you provide.

DIRECT MAIL (FROM CONCEPT TO COMPLETION)
PINPOINT YOUR SPECIAL OFFER AND SEND YOUR MESSAGE HOME
Direct mail campaigns can be time consuming, and it may be hard to determine a layout for your direct mail.  Hiring a service to determine your layout can save you time and hassle, with trained individuals showcasing your special offers, products, and services in an attractive layout.  Don’t waste time collecting supplies and trying to build a design – let a hired service drive home your message with quality design.

E-BOOK CREATION & PROMOTION
POSITION YOURSELF AS THE RECOGNIZED LEADER IN YOUR FIELD
One of the most popular marketing tools these days is an E-book.  An E-book can provide information on you and your business in an attractive manner, right on the web.  No longer is it necessary to email brochures to explain the history of the business or the proucts and services provided.  With a service taking the time to build your E-book for you, clients can easily access and download the information they want to know about you and your business.

EDITING
POLISH YOUR FINAL DRAFT FOR ACCURACY AND STYLE, ENSURING YOU GET RESULTS
Never worry again about grammar, capitalization, punctuation, or any other problems you may have with the written English language.  Build your draft, and let trained editors review your work, making the necessary corrections so that your materials, website, speeches, and all other written documents appear and sound professional.

EMAIL CAMPAIGNS
DELIVER TARGETED INFORMATION TO TARGETED MARKETS
Let our service set up your next email campaign, advertising and informing the customers most likely to purchase or use your products and services with targeted information.  Don’t use your valuable time to collect email addresses and set up the automatic emails; invest in a professional service that has experience building email campaign templates that get the job done and increase your return on investment.

FACT CHECKING
ENSURE YOUR WRITING IS ACCURATE AND PREVENT EMBARASSING MISTAKES
Before publishing information that could be faulty or include inaccuracies, especially when dealing with specific facts or statistics, why not enlist the help of professionals to verify your information?  If you provide inaccurate information to potential clients, they are not likely to trust your brand.  This is easily prevented, insuring that you do not waste time publishing inaccurate information that could be detrimental to your profits.

LINK BUILDING SERVICES
BRING IN TARGETED TRAFFIC, INCREASE YOUR SEARCH ENGINE RANKINGS AND MULTIPLY YOUR SALES & REVENUE
Creating links that can be displayed on alternate related sites can help increase conversion rates, guaranteeing that the potential customer is already interested in a similar topic prior to entering your site.  This will also place information about your site on other sites, multiplying your exposure so and assuring that your site is more prominently and frequently brought up by search engines.  The more often your site is seen by searchers, the more likely you are to make a sale, meaning that revenue and overall profit are sure to increase.

MAGAZINE ARTICLE WRITING & SUBMISSION
CAPTIVATE READERS AND BECOME THE RECOGNIZED VOICE OF CURRENT EVENTS IN YOUR INDUSTRY
Collect the facts and data needed to produce an informative article and enlist the help of writers to add the finesse you need to wow your readers.  Magazine articles are a great way to get your name out there so you can be recognized within your industry as the source of knowledge and events.  With assistance in writing, editing, and laying out your articles, you’ll see the difference in reader reaction and level of satisfaction, as well as increased trust in your facts as well as your opinions.

NEWSLETTERS
CREATE INFORMATIVE REMINDERS TO CUSTOMERS ABOUT YOUR BUSINESS
While you may not have time to contact your customers without a specific purpose, hiring a service to provide a newsletter to your clients will let them know that you haven’t forgotten about them.  It will also assure that they do not forget about your business.  Newsletters can be used to inform clients about new services or products, as well as changes to your website or other information that can attract them back for another look.  Newsletters are a great way to increase customer loyalty.

PAY PER CLICK
BE SEEN WHERE & WHEN YOUR MOST ELIGIBLE PROSPECTS ARE LOOKING
Pay per click advertisement allows you to choose what keywords will be associated with your site, guaranteeing you the client base and interest that you desire.  It will also help minimize advertisement costs, since your website will be pulled up on search engines based solely on the keywords determined by you and never show up in searches that are unrelated to your site.  Then, once your site is prominently displayed, you only pay a predetermined amount if the searcher clicks onto your site.  Pay nothing if the searcher doesn’t enter your site.

PRESS RELEASE CREATION & SUBMISSION
GET YOUR COMPANY, PRODUCT OR SERVICES INTO THE HEADLINES COST-FREE
A professional press release is the cost-free way to let the world know about your business and its products or services.  Hiring a company that has experience in writing these releases will allow you to increase exposure of your business at a low cost, increasing the chances for conversion and high profitability by leaps and bounds.

PROOFREADING
MAKE SURE YOUR WRITING SKILLS APPEAR PROFESSIONAL
Don’t be embarrassed by careless errors in your print, like a missed comma or reversed letters in a word.  Proofreading services carefully dissect your writing, looking for the smallest mistype or clerical error so that your final copy comes out professionally perfect.  This will leave a lasting impression on the customer as to your level of detail orientation, giving them a warm, fuzzy feeling about how well they will be accommodated by your service or product.

RESUME & COVER LETTER WRITING
ELOQUENTLY SHOWCASE YOUR EDUCATION & EXPERIENCE, AND HIGHLIGHT THE RESULTS YOUR EFFORTS GENERATE
Though individuals can find templates all over the web for resumes and cover letters, hiring a professional to provide these important documents allows you to add finesse and eloquence.  Resumes and cover letters should showcase your history and talents, but at the same time, the attractiveness of the presentation and the speech used within the document can sell your labors just as well as your experience.  Having these documents generated for you increases your chance of hire, as well as the possibility of higher pay!

SEARCH ENGINE OPTIMIZATION
IMPROVE YOUR RANK IN SEARCH RESULTS, INCREASES YOUR LEADS, AND GET FREE TRAFFIC
Search engine optimization has become the quickest way to advertise your site on the internet.  With SEO, searches for keywords will bring your site to the top of the search return list and deliver free traffic to your site.  This service will not only increase the exposure of your business, but also increase visits to your site by creating leads and offer the opportunity for higher sales and profitability.

SPEECHWRITING
RALLY TEAM MEMBERS AND BRING AUDIENCES TO THEIR FEET
Writing a speech isn’t always fun and games, and getting your point across while engaging the audience can be difficult.  Hiring a trained professional to put together a speech offers the experience necessary to not only keep your audience from nodding off, but also to energize and enthuse them, making sure that your speech is not easily forgotten and that your points are well taken.

SOCIAL MEDIA MARKETING
CREAT BUZZ THAT CAN HAVE RAMIFICATIONS ACROSS THE WORLD
We know how to use social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Some of the common social networking sites we use are Twitter, LinkedIn, Facebook, Flickr and Youtube. For example, we can create buzz by producing and marketing a video and posting it on some of the video sharing sites like YouTube.

For more information on our professional Stamford, CT online marketing and offline marketing services, please don’t hesitate to email us or call us at 203-276-9812

Filed under: Uncategorized — Tags: , , , , , , , , , , — admin @ 2:53 pm

January 4, 2010

Search Engine Optimization (SEO) in Stamford, Connecticut

We are always happy to provide free Search Engine Optimization (SEO) tips and advice to local Stamford, Connecticut companies.

So in case anyone out there has any questions please don’t hesitate to contact us. We’re located in the heart of Stamford, Connecticut on Strawberry Hill Avenue.

Money is not everything to us, the appreciation we get when we know we’ve helped out another person or company can be just as rewarding.

For example, today we received a call from a local law firm. They recently got their web site created and up and running. Now they want to climb higher in Google’s rankings.

As we explained to them, this can appear to be a daunting task, especially for a new site. They wanted to know if there were some things that we recommend they should try first before calling a “big guns” company like us (big guns but with the big price tags).

So we came up with this list and emailed it to them:

  • Create a short list of keywords and phrases you would like to focus on. Don’t make the list longer than 10 words and phrases. In fact, the shorter the list the better (to start off). Keep in mind, these are the keywords that people are typing in Google to search for your products and services; the words for which you want your site to rank for.
  • Try to use those keywords and phrases in your content. Use them in the headings especially. Don’t overdo it.
  • Go though your entire web site and try to tag each image with one of your key words. But keep in mind that if you overdo this it’s considered a “black hat technique” that can result in your site getting banned by the search engines. Make sure the keyword is relevant to the photo. For example, if the photo depicts a “divorce attorney” in court then use that keyword for the photo. Use the ALT tag to do the tagging of your pictures.
  • Title your pages with your company name and a few of your key words/phrases. This is important because your title is what appears in the browser title bar. Don’t make it too long, but make it relevant. Relevance is more important than length.
  • Check your competition and see what they’re doing to rank for your keywords. Who is your competition? Type your keywords and phrases into Google to find out. Study their sites.
  • Create a page with a site map and post a link to the site map on your website. As an example, you can find a link to the site map page on the bottom of well-optimized websites.
  • Create a Google Ad Words account (optional). Do some keyword research, find out what your top competitors are doing, choose the amount you would like to spend and set it up. Check your results.
  • Get as many “inbound links” (links back to your web site) as possible. Are you or the people in your company members of any groups or organizations? If so, then email them a brief note explaining who you are and asking them to link back to you. If you can have them link some of your phrases to your site, even better. For example, if you are a Stamford, Connecticut Web Design Company, then make sure that the keywords are linked.)

These are just a few quick tips.

It’s always better to hire an expert SEO company, preferably a local company.

There are always lots of changes going on in the SEO industry, and a professional SEO company can help navigate the changes and can also do the most with your budget.

Filed under: Search Engine Optimization — Tags: , , , , , , , , , — admin @ 6:16 pm

December 8, 2009

How Understanding The Definition Of Networking Can Ramp Up Your Profits

What is the definition of networking? It may be different than you think.

We’ve been saying this for years: No matter who you are, learning to proactively network and impress others by expressing your interest in them will always take you far.

This lesson hit home for us yesterday. Some of us attended a one-day online marketing seminar down in Manhattan in New York City.

Topics covered were Website Design best practices, Search Engine Optimization, Social Media Marketing, Pay Per Click Advertising, Affiliate Marketing, Email Marketing and Viral Marketing.

While at the seminar, we were rubbing elbows with other attendees. We noticed something pretty interesting. Most of the people we were meeting were from Fairfield County, Connecticut. And many were clearly trying to network.

Now, there’s nothing wrong with that. In fact, it’s a great idea. Today’s friendly greeting and handshake may be tomorrow’s referral. But many were going about it in a backward kind of way.

Let me explain.

These Connecticut business owners kept introducing themselves and their companies—but they were doing it in such a way as if they truly believed that other people at the seminar cared about them.

One could even hear faint echoes of a one-size-fits-all elevator pitch when they spoke.

Do you do this? If so, then we think you’re networking incorrectly!

For us, the definition of networking is to be interested in others, period.

The reality is that people you meet at these kinds of events really don’t care about you; they care much more about themselves.

You see, when they meet you, they’re not really thinking or wondering to themselves, “Who is this person?” but rather, “What can this person do for ME?”

Generally, people hire or buy from people they know, like and trust. Also, people generally like people who are interested in them.

So, with this in mind, a much more effective way to network would be to focus on the person you meet, instead of focusing on yourself. For example, say things like:

What do YOU need?

Do YOU find yourself needing more x, y, and z?

I would like to hear more about *YOUR* company and goals for the immediate future.

Your target market often complains of X, Y, Z. In order to address this, we can help you by….

Do you see the difference? Instead of coming across like, “Hi, do you need my services?” Begin your conversation with any one of the following, “What can I do for you? Who would you like to meet? What resources have you been looking for that you can’t find?”

Especially when you’re networking, be interested in other people this way, and they will surely start to find you interesting as well.

Remember, the number one factor in COMMUNICATING is LISTENING!

No matter who you are, learning to proactively network and impress others with your interest in them will always take you far. This is the definition of networking.

Filed under: Networking — Tags: , , , , , , — admin @ 12:08 am