We are always happy to provide free Search Engine Optimization (SEO) tips and advice to local Stamford, Connecticut companies.

So in case anyone out there has any questions please don’t hesitate to contact us. We’re located in the heart of Stamford, Connecticut on Strawberry Hill Avenue.

Money is not everything to us, the appreciation we get when we know we’ve helped out another person or company can be just as rewarding.

For example, today we received a call from a local law firm. They recently got their web site created and up and running. Now they want to climb higher in Google’s rankings.

As we explained to them, this can appear to be a daunting task, especially for a new site. They wanted to know if there were some things that we recommend they should try first before calling a “big guns” company like us (big guns but with the big price tags).

So we came up with this list and emailed it to them:

• Create a short list of keywords and phrases you would like to focus on. Don’t make the list longer than 10 words and phrases. In fact, the shorter the list the better (to start off). Keep in mind, these are the keywords that people are typing in Google to search for your products and services; the words for which you want your site to rank for.
• Try to use those keywords and phrases in your content. Use them in the headings especially. Don’t overdo it.
• Go though your entire web site and try to tag each image with one of your key words. But keep in mind that if you overdo this it’s considered a “black hat technique” that can result in your site getting banned by the search engines. Make sure the keyword is relevant to the photo. For example, if the photo depicts a “divorce attorney” in court then use that keyword for the photo. Use the ALT tag to do the tagging of your pictures.
• Title your pages with your company name and a few of your key words/phrases. This is important because your title is what appears in the browser title bar. Don’t make it too long, but make it relevant. Relevance is more important than length.
• Check your competition and see what they’re doing to rank for your keywords. Who is your competition? Type your keywords and phrases into Google to find out. Study their sites.
• Create a page with a site map and post a link to the site map on your website. As an example, you can find a link to the site map page on the bottom of well-optimized websites.
• Create a Google Ad Words account (optional). Do some keyword research, find out what your top competitors are doing, choose the amount you would like to spend and set it up. Check your results.
• Get as many “inbound links” (links back to your web site) as possible. Are you or the people in your company members of any groups or organizations? If so, then email them a brief note explaining who you are and asking them to link back to you. If you can have them link some of your phrases to your site, even better. For example, if you are a Stamford, Connecticut Web Design Company, then make sure that the keywords are linked.)

These are just a few quick tips.

It’s always better to hire an expert SEO company, preferably a local company.

There are always lots of changes going on in the SEO industry, and a professional SEO company can help navigate the changes and can also do the most with your budget.