May 25, 2010
Websites designed to sell products and services are already a major source of income for millions of people. Of course, there are other ways to make money with a website that don’t require any selling of products and services. CPM ads, CPC ads, and CPA ads are all popular means of making money via a website, as are direct ad space sales.
Make More Money From Your Website Using These Effective Strategies
CPM ads (CPM stands for “cost per 1000 impressions.”) are the oldest type of ads that can monetize a website. Unfortunately, even though they are the easiest, they are also the least profitable in most cases, because you need millions of visitors to become successful. The best CPM networks include companies like ValueClick, TribalFusion, CasaleMedia, and Advertising.com.
CPC ads (CPC stands for cost-per-click ads) are also effective. These ads allow you to get paid every time a visitor clicks on the ads. Google AdSense is the biggest network of these ads, often also referred to as PPC ads (pay-per-click). There are a variety of ways to incorporate CPC ads into your website, but they are generally done in blocks within a certain area of the page.
If you’re looking for the real money maker, CPA ads are what you want. These “cost-per-action” ads are basically affiliates. Affiliate marketing allows you to earn money every time someone performs the required action with the ad. This could include click-throughs, sales, downloads, and other actions. You can count on networks like Commission Junction, Clickbank, Amazon, LinkShare, and ShareASale for some of the best affiliate programs and CPA Ads.
Direct sales are definitely a way to make money for your site, if you’re up to the challenge. You have to be certain that your visitors don’t have access to advertisers in other areas, so that you can get the best rates on ads. Of course, direct sales will give you what you want for your valuable page space, as long as companies are willing to pay what you charge.
Of course, selling your own merchandise or services on your website is a given. When you have a strictly informational website, it’s hard to find profits in merchandise or goods, but you can sell your brand if nothing else. CafePress is one example of where you can create and sell products with your logo, allowing you to make more money.
These are the best ways to make money with your website, and they can be combined. It’s ultimately going to be a matter of trial and error, so see what works be st for you.
To schedule a free consultation with Connecticut’s leading Social Media Marketing (SEM) firm, please visit www.allaccessunlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812
May 4, 2010
Social bookmarking is a method of sharing, organizing, searching, and managing bookmarks of web resources.
Unlike file sharing, the resources themselves aren’t shared—merely the bookmarks that reference them.
Most local Connecticut small businesses aren’t doing much in terms of trying to get Social Bookmarking traffic.
However, a strong social bookmarking campaign has the potential to make your website a great success.
Being able to get to the front page of sites like Digg, Delicious, Stumbleupon, and others is a big boost to your website traffic, and it isn’t as difficult as you might think.
All that you have to do is know what you’re doing, and know what these sites look for to make your website bookmark-worthy.
SOCIAL BOOKMARKING TRAFFIC IDEAS
Here are some tips to help:
- Pay attention to headlines. Your headlines matter. You need to make sure that you use something catchy so that people will want to read more.
- Descriptions count, too. Once people are captured by your headline, they’ll want to know a little bit more. Keep your descriptions short and honest.
- Make the first paragraph the most important part of your article or content, and make sure that it’s the best content that you can provide.
- Content rules. You have to have interesting, simple, straightforward content. People like things that are fun to read, but that also provide useful information.
- Timing is key. The rule of thumb is to post after 10 A.M. central time, but other users claim they get more traffic around 3 P.M. central time.
- Choose correct categories, even if you choose ‘Misc.’ or ‘General’.
- Build a profile that shows you’re not just a self-promoter.
- Cooperate and work with other social bookmarkers.
- Keep it current and fresh. If it’s yesterday’s news, no one cares.
- Check the facts, and check the spelling. You need to have correct facts and proper spelling or grammar for credibility and successful posting.
- Understand some topics just don’t work. No matter how hard you try, not every topic will be front page-worthy.
- Have popular or related article links. Show people you’re more than just an article poster.
- Use RSS feeds, affiliate marketing, and newsletter subscriptions to increase bookmarking ranks.
- Do NOT use automated submission tools. These are often seen as spam and can get you banned.
- Respond to comments. People are looking to have a conversation, and want to hear from you.
- Prepare your server. If you’re trying to become front page material, your website needs to handle the increased traffic without crashing.
- Snowball your success. Start with the major players in social bookmarking. From there, if your story is good, it will get put on smaller bookmarking websites by other users, and you’ll get moved up without even having to put in the effort.
These tips should help increase traffic, but the one thing to always keep in mind is that you’re trying to impress people and get them interested in what you have to say / offer.
To schedule a free consultation with Connecticut’s leading Social Media Marketing (SEM) firm, please visit www.allaccessunlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812
April 22, 2010
Facebook was not the originator of the social network, but it has quickly become one of the most popular sites that people use for their social networking.
FACEBOOK TRAFFIC CAN EASILY BE CONVERTED INTO WEBSITE TRAFFIC
Facebook is a valuable tool that you can use to increase traffic, promote products and services, and get visitors to your website.
As with other marketing channels, Facebook (along with other social media sites) have to be tested on an individual basis so that you can find what works for you.
With that said, here are some tips to help generate more interest with your Facebook profile:
- Your profile counts. Make it interesting, keep it public, and give people information so that they can establish a connection with you and become a supporter.
- Use your wall, gallery, and other pages wisely. Include information about your website in your photo gallery and on your wall, because the more people can see information or elements relevant to your site, the more interested they will be.
- Build a network. The major player in your success is the network that you have, which is why you should find potential prospects and add them to your connections.
- Regular posts are a must. Whether you post daily, every other day, weekly, or even every few days at random, you must keep updating your profile. People will not come back to your profile if you haven’t been on lately, because there is nothing to draw them to your page. If all else fails, at least post daily status updates.
- Activity counts. Make sure that you visit other people’s profiles, leave comments, take part in groups and discussions, and do as much as you can through Facebook to get the most out of it. People who are interested in others will generate more interest in themselves.
- Page arrangement matters. Take the time to move around the boxes and areas of information on your Facebook page to customize it and capitalize on what is important.
- Use apps that suit your needs. Find the apps that help you save time and effort, and that assist you in putting your best foot forward.
- Facebook social ads are a great alternative, functioning much like Google Adwords. Use them when you need them.
- Start a group or page. You can relate it to your business and encourage others to join.
- Write your own Facebook extensions, if you are capable. If not, don’t sweat it.
- Use separate profiles for business and personal information. Your personal details may deter visitors, so it’s better to keep them separate.
These tips should help increase traffic, but always keep in mind that Facebook changes regularly. Just give these things a try and see what works.
To schedule a free consultation with Connecticut’s leading Social Media Marketing (SEM) firm, please visit www.allaccessunlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812
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