Greenwich « AllAccessUnlimited

December 10, 2010

YouTube is a great tool for promotion and traffic generation. Of course, you have to know the rules in order to become successful at generating traffic from a website like YouTube. Free traffic is great, and there are easy ways to get it if you know what you’re doing. Here are some tips to help with your YouTube success:

Post videos, and more importantly viral videos. The videos that you post must interest people, have keyword-specific titles, and appeal to the masses. If you can attract enough interest, your audience will promote for you.
Make your profile interesting. People don’t care who you are, so you have to make them care. If you just put generic information, no one will give you a second look. Give people something to draw them in.
Include website and logo. Your logo is a major branding tool that tells people who you are. Your URL is just as critical, because you can’t increase your traffic if people don’t know where to go.
Videos MUST have quality to compete with the billions of other YouTube videos.
Self-promotion: Again, there are billions of videos. You have to make sure that people find yours, instead of relying on the chance that they might.
Search-friendly titles are a MUST. You have to focus on keywords in titles and descriptions without overdoing it to make your videos searchable.
Series videos equal success. If you create a video, people will watch and leave. If you give them something to look forward to, they will return often to check and see what’s new.
Video responses can help. Much like posting in a discussion forum, using the video response tool on YouTube allows you to answer questions or offer input on relevant videos, all the while promoting your video.
Timing is critical. The best time to post general-interest videos is during the week in the morning or early afternoon. Make sure that you plan ahead to get videos posted at the right time, because uploading is time consuming.
Shorter is better. If you can keep your videos between 3 and 5 minutes, people will keep coming back. Too short, people feel ripped off. Too long, people get bored.
Comment with backlinks. Find popular related videos and post comments with your link in them. Other viewers will see them and check out your page. Make sure comments are relevant, and avoid shameless self-promotion, because that will just look tacky.

These tips should help increase traffic, but the one thing to always keep in mind is that you’re trying to impress people and get them interested in what you have to say / offer.

To schedule a free consultation with Connecticut’s leading online marketing firm, please visit www.allaccessunlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812

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July 12, 2010

SEO is effective, but only when done properly. Avoid these top 10 mistakes to have the most success with your Search Engine Optimization:

Mistake #1: Targeting the wrong keywords. Make sure that you have keywords that users actually search for, not just ones that sound good.

Mistake #2: Ignoring Title tags. So many people leave their website title tag empty, which is NOT effective at all. It helps with optimization, but ultimately makes your page look complete with a title.

Mistake #3: Limiting accessibility. Having a Flash website is great. They’re fun, interactive, and they look pretty. However, not having an HTML alternative turns off search engines and visitors who have slower connections.

Mistake #4: Menus with JavaScript. Search engines don’t read JavaScript, so you should consider having links elsewhere or doing them in HTML so search engines can read them.

Mistake #5: Lack of maintenance. You can’t just put your site up and leave it forever. Just like a physical business, it needs to be updated, maintained, cleaned, and changed over time to be most effective.

Mistake #6: Meta tag overload. While meta tags are effective, spending too much focus on them will waste your time. They’re not as important as they once were, and will be much less critical than other parts of your site.

Mistake #7: Image-only headings. Images do make your site look good, but headlines will do much more for SEO than any graphic. Try putting images under headlines instead, to get the best of both worlds.

Mistake #8: Forgetting the URL. Your URL matters. You need to make sure that your URL speaks to your page content so that it can add to your SEO success. Consider something like www.dantheSEOprofessoinal.com instead of just www.danjenkins.com, for example.

Mistake #9: Spam via backlinks. So many people assume that more backlinks are better than less, but that spells trouble right away. Quality is far more important for your backlinks than quantity, and over-linking will rule you a spammer and get you kicked out of search engines.

Mistake #10: Lack of keywords. Just like having too many keywords, not having enough will kill your website’s SEO success. Focus on adding keywords wherever you can, with a standard of 1-2 keywords per 100 words. More will border on the line of spamming and less will not do your website justice.

These are the top 10 mistakes that we see Connecticut businesses—and indeed businesses throughout the U.S.—making when it comes to SEO. In order to keep yourself from making these mistakes, keep them in mind when doing your SEO for your or your client’s website.

To schedule a free consultation with Connecticut’s leading Search Engine Optimization (SEO) firm, please visit www.AllAccessUnlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812

Filed under: SEO, Search Engine Optimization — Tags: Connecticut SEO Company, CT Search Engine Marketing SEM, Greenwich, Norwalk, Search Engine Optimization pricing, SEO services, SEO Stamford, Weston, Westport — admin @ 11:05 am

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December 29, 2009

Since 2006 – 2007, many companies have recognized that search engine optimization is the key to making money online. As a Stamford, Connecticut based SEO consultant, we can show you the steps to take in order to rank high for your keywords online. We can also help you implement those steps, if your budget allows.

SEO Consultant – Search Engine Optimization

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If you are looking for something more comprehensive, we can easily create and carry out a full optimization plan for your company and website(s), regardless of what industry you are in, and regardless of what items or services you are selling.

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Filed under: Uncategorized — Tags: Connecticut, CT, Easton Connecticut, Fairfield County, Greenwich, SEO Search Engine Optimization Weston, Stamford — admin @ 6:42 pm

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