Facebook was not the originator of the social network, but it has quickly become one of the most popular sites that people use for their social networking.

FACEBOOK TRAFFIC CAN EASILY BE CONVERTED INTO WEBSITE TRAFFIC

Facebook is a valuable tool that you can use to increase traffic, promote products and services, and get visitors to your website.

As with other marketing channels, Facebook (along with other social media sites) have to be tested on an individual basis so that you can find what works for you.

With that said, here are some tips to help generate more interest with your Facebook profile:

• Your profile counts. Make it interesting, keep it public, and give people information so that they can establish a connection with you and become a supporter.
• Use your wall, gallery, and other pages wisely. Include information about your website in your photo gallery and on your wall, because the more people can see information or elements relevant to your site, the more interested they will be.
• Build a network. The major player in your success is the network that you have, which is why you should find potential prospects and add them to your connections.
• Regular posts are a must. Whether you post daily, every other day, weekly, or even every few days at random, you must keep updating your profile. People will not come back to your profile if you haven’t been on lately, because there is nothing to draw them to your page. If all else fails, at least post daily status updates.
• Activity counts. Make sure that you visit other people’s profiles, leave comments, take part in groups and discussions, and do as much as you can through Facebook to get the most out of it. People who are interested in others will generate more interest in themselves.
• Page arrangement matters. Take the time to move around the boxes and areas of information on your Facebook page to customize it and capitalize on what is important.
• Use apps that suit your needs. Find the apps that help you save time and effort, and that assist you in putting your best foot forward.
• Facebook social ads are a great alternative, functioning much like Google Adwords. Use them when you need them.
• Start a group or page. You can relate it to your business and encourage others to join.
• Write your own Facebook extensions, if you are capable. If not, don’t sweat it.
• Use separate profiles for business and personal information. Your personal details may deter visitors, so it’s better to keep them separate.

These tips should help increase traffic, but always keep in mind that Facebook changes regularly. Just give these things a try and see what works.

To schedule a free consultation with Connecticut’s leading Social Media Marketing (SEM) firm, please visit www.allaccessunlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812