Being able to get to the front page of sites like Digg, Delicious, Stumbleupon, and others is a great reward for your website traffic, and isn’t as difficult as you might think.

All you have to do is know what you’re doing, and know what these sites look for to make your website bookmark-worthy.

Here are some tips to help:

• Pay attention to headlines. Your headlines matter. You need to make sure that you use something catchy so that people will want to read more.

• Descriptions count, too. Once people are captured by your headline, they’ll want to know a little bit more. Keep your descriptions short and honest.

• Make the first paragraph the most important part of your article or content, and make sure that it’s the best content that you can provide.

• Content rules. You have to have interesting, simple, straightforward content. People like things that are fun to read, but also provide useful information.

• Timing is key. The rule of thumb is to post after 10 A.M. central time, but other users claim they get more traffic around 3 P.M. central time.

• Choose correct categories, even if you choose ‘Misc.’ or ‘General’.

• Build a profile that shows you’re not just a self-promoter.

• Cooperate and work with other social bookmarkers.

• English is a MUST for success in social bookmarking.

• Keep it current and fresh. If it’s yesterday’s news, no one cares.

• Check the facts, and check the spelling. You need to have correct facts and proper spelling or grammar for credibility and successful posting.

• Understand some topics just don’t work. No matter how hard you try, not every topic will be front page-worthy.

• Have popular or related article links. Show people you’re more than just an article poster.

• Use RSS feeds, affiliate marketing, and newsletter subscriptions to increase bookmarking ranks.

• Do NOT use automated submission tools. These are often seen as spam and can get you banned.

• Respond to comments. People are looking to have a conversation, and want to hear from you.

• Prepare your server. If you’re trying to become front page material, your website needs to handle the increased traffic without crashing.

• Snowball your success. Start with the major players in social bookmarking. From there, if your story is good, it will get put on smaller bookmarking websites by other users, and you’ll get moved up without even having to put in the effort.

In order to get a good social bookmarking campaign going you need to keep these tips in mind.

To schedule a free consultation with Connecticut’s leading Social Media Optimization firm, please visit www.AllAccessUnlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812

FACEBOOK TRAFFIC CAN EASILY BE CONVERTED INTO WEBSITE TRAFFIC

Facebook is a valuable tool that you can use to increase traffic, promote products and services, and get visitors to your website.

As with other marketing channels, Facebook (along with other social media sites) have to be tested on an individual basis so that you can find what works for you.

With that said, here are some tips to help generate more interest with your Facebook profile:

• Your profile counts. Make it interesting, keep it public, and give people information so that they can establish a connection with you and become a supporter.
• Use your wall, gallery, and other pages wisely. Include information about your website in your photo gallery and on your wall, because the more people can see information or elements relevant to your site, the more interested they will be.
• Build a network. The major player in your success is the network that you have, which is why you should find potential prospects and add them to your connections.
• Regular posts are a must. Whether you post daily, every other day, weekly, or even every few days at random, you must keep updating your profile. People will not come back to your profile if you haven’t been on lately, because there is nothing to draw them to your page. If all else fails, at least post daily status updates.
• Activity counts. Make sure that you visit other people’s profiles, leave comments, take part in groups and discussions, and do as much as you can through Facebook to get the most out of it. People who are interested in others will generate more interest in themselves.
• Page arrangement matters. Take the time to move around the boxes and areas of information on your Facebook page to customize it and capitalize on what is important.
• Use apps that suit your needs. Find the apps that help you save time and effort, and that assist you in putting your best foot forward.
• Facebook social ads are a great alternative, functioning much like Google Adwords. Use them when you need them.
• Start a group or page. You can relate it to your business and encourage others to join.
• Write your own Facebook extensions, if you are capable. If not, don’t sweat it.
• Use separate profiles for business and personal information. Your personal details may deter visitors, so it’s better to keep them separate.

These tips should help increase traffic, but always keep in mind that Facebook changes regularly. Just give these things a try and see what works.

To schedule a free consultation with Connecticut’s leading Social Media Marketing (SEM) firm, please visit www.allaccessunlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812

The answer is, we can provide anything and everything you need—a vast wealth of web design services and even software development at affordable prices.

Many of our clients are amazed at the wide range of websites and web design services we provide.

Here is a small sample. This is by no means an exhaustive list:

• ASP.NET
• AUTO RESPONDERS
• BANNER ADS
• BLOG TEMPLATES
• BROWSER TESTING
• CONTENT MANAGEMENT SYSTEMS
• CREDIT CARD PROCESSING
• E-COMMERCE
• EXTRANETS
• FLASH DEMOS
• FLASH DESIGN
• FLASH GAMES
• FLASH INTROS
• JAVASCRIPT
• LANDING PAGES
• LOADING PAGES
• MESSAGE BOARDS
• MICROSITES
• ONLINE FORMS
• RSS FEEDS
• SHOPPING CARTS
• STATIC WEBSITES
• 3-D FLASH
• 3-D GRAPHICS
• CBTs
• FLASH PRESENTATIONS
• INTERACTIVE CD-ROM
• INTERACTIVE TRAINING MODULES
• POWERPOINT TEMPLATES
• WBTs

If you live in greater New York City, Manhattan, Westchester or Connecticut (or anywhere in the U.S. or the world for that matter) here is a simple list of most of the professional web site design services we provide, along with some information you may find helpful:

ASP.NET
A SIMPLE WAY TO CREATE A WEBSITE WITH LITTLE KNOWLEDGE OF CODE
ASP.net allows you to quickly and easily build your web applications utilizing a simple text editor, even something like notepad.  You’ll be able to build your site in an html-style setup with very little knowledge of code required compared to PHP or JSP applications.  ASP.net also offers tutorials and ‘getting started’ kits to help first-time users set up their web sites with templates and best practice guidelines.

AUTO RESPONDERS
PROVIDE INSTANT FOLLOW-UP
You have more valuable things to do with your time than monitor email, but at the same time, your clients deserve a quick response.  A fast response shows dedication and customer service, making the client feel more comfortable working with your company.  An auto responder program will allow you to quickly and efficiently get back to clients and let them know that they will not be ignored without keeping you tied to your email all day.

BANNER ADS
TARGET CUSTOMERS & DRAMATICALLY IMPROVE CONVERSION RATES
A banner ad can catch the attention of potential customers and redirect them to your site.  The creation of banner ads will assist in improving conversion rates, meaning more business for you.  A banner ad can be catchy and creative, utilizing bright colors to grab attention, then speak directly to the needs of the potential customer.  Phrases can be short and to the point with little detail involved, and yet the banner ad will interest new customers with little effort.

BLOG TEMPLATES
SHOW YOUR OWN PERSONAL STYLE
A blog is just a blog without style.  Personalize your blog with templates that show everyone your own personal style and image.  A personalized blog will pull more attention to your site, and more traffic means more potential sales.  Blog templates will improve the appearance of your blog site, making it appear more professional while catering to your personality and letting your true self shine through.

BROWSER TESTING
ENSURES YOUR SITE LOOKS RIGHT IN ALL WEB BROWSERS
Sometimes, the format in which you build your website will not appear as you wish in all web browsers.  To make sure that your formatting appears correctly in every browser that the web page will be pulled up in, browser testing can be done.  If you assure in advance that your site will look its best, clients are more likely to feel that you are a professional, and your site will be taken seriously.  Browser testing is a major key to making your web site the best it can be and increasing profitability.

CONTENT MANAGEMENT SYSTEMS
GET A WEBSITE WITH EASY ACCESS TO UPDATE
YOUR CONTENT & PHOTOS
With a CMS, you don’t have to buy pricey additional software like PageFive or Dreamweaver. You simply log on to the site’s “back end,” add photos, change content and hit the “submit” button. Then go to your site and see your changes. Presto!

CREDIT CARD PROCESSING
ACCEPT PAYMENTS WORLDWIDE
With the invention of the internet, the information superhighway has made it a breeze for people to go online and complete a transaction without ever stepping away from their computer.  By having the ability to accept and process credit cards straight from your website, you will increase your rate of conversion exponentially.  No longer do customers want to be burdened with telephone calls, checks, or snail mail.  Adding credit card processing to your site will make life easier for clients, meaning they’ll be more willing to spend their bucks on your bang

E-COMMERCE
ESTABLISH YOUR INDEPENDENT WEB STOREFRONT
Regardless of the product or service you are selling, you can’t expect to have a high sales rate if you don’t have a professional looking storefront.  A professional, attractive appearance is one of the most important facets of E-commerce, intriguing clients and letting them know that your goods and services, based on the look of your website, will be carefully arranged and beautifully delivered.

EXTRANETS
ALLOW EASY 24/7 ACCESS TO INFORMATION FOR PRE-DETERMINED CLIENTS AND USERS
An extranet allows you to share information and data directly from your private network and intranet with customers, vendors, and other users in a secure manner.  Set up this area of your site with a firewall and other security programs and allow access to large volumes of information that cannot easily be emailed or sent quickly and needs to be frequently updated.  At the same time, limit the traffic to which your extranet is available so that only those you choose can view and utilize your private information.

FLASH DEMOS
DEMONSTRATE YOUR FULL-FUNCTION FEATURES
Flash demos are an excellent tool for demonstrating exactly what services you provide to clients.  With a flash demo, a client can experience an example of the tools they can use, the services they’ll receive, and the attention they can expect from your company, so they know exactly what they can expect to receive for their money.  A flash demo is a simple and yet professionally dazzling way to give your potential customers a taste of what you have to offer.

FLASH DESIGN
PUT YOUR IDEAS IN MOTION
Flash adds animation and interactivity to web pages, and provides full design control to maximize creativity, resulting in a consistent end-user experience. All Access Unlimited created the “Flash” design—the animated photo presentation—for TourItalyNow.com

FLASH GAMES
ENGAGE YOUR VISITORS, AND EXCITE THEM TO TELL THEIR FRIENDS
Add entertainment to your site with flash games.  Visitors to your site will increase your exposure and advertisement for free through word of mouth after enjoying intriguing flash games on your site.  The graphics and pleasant experience will stick in the minds of visitors to your site, causing them to come back again and again, as well as to refer their friends.

FLASH INTROS
BUILD EXCITEMENT & ANTICIPATION
When customers enter your website, a flash intro may be the tool to attract the most attention and cause the most anticipation.  A flash intro will be inviting to the clients visiting your site and entertaining to those who may come across it even by accident, exciting them into curiosity.  Flash intros will introduce your company and appear professional to visitors, increasing the possibility of a sale based on first impressions.

JAVASCRIPT
ENGAGE CUSTOMERS WITH GAMES, QUIZZES, CALCULATORS & MORE
What can entice visitors to a website better than fun activities?  Javascript can provide you with the tools that your clients and web visitors crave, such as games, quizzes, and more.  The more impressed and engaged a customer is with your site, the more likely that customer is to recommend that friends visit and use your site.  Javascript provides entertainment for clients that encourages word-of-mouth advertisement for your site.

LANDING PAGES
FACILITATE YOUR MARKETING CAMPAIGNS
First impressions stick with customers and upon entering your website, the landing page is the first thing that viewers will see.  This page has the power to create a very positive first impression that will stay fresh in people’s minds, making them want to come back to your site again and again.  Let a trained professional assist in creating a landing page that will attract potential customers and encourage them to continue delving deeper into your site.

LOADING PAGES
MAKE AN EXCELLENT FIRST IMPRESSION
While your pages load, don’t leave customers hanging.  A small graphic or flash message announcing that the page requested is loading will decrease impatience and frustration, helping to retain customers who are in the process of ordering products or services, as well as letting potential customers know that your page is functioning properly and has not become stuck.  Loading pages will increase customer retention and conversion rate, ultimately increasing you level of profit.

MESSAGE BOARDS
PROVIDE YOUR VISITORS WITH AN ONLINE MEETING PLACE
Having a message board on your site will allow visitors to contact each other, share information, and learn about your business through mutual experience.  Often, site members and visitors can answer each other’s questions without contacting you, meaning that you have more time to run the business without interruption to answer generic questions.

MICROSITES
SUPPLEMENT YOUR MAIN WEBSITE BY ADDING SPECIALIZED OR CURRENT INFORMATION
A community organization may have a main site with all of the organization’s basic information, but create a separate, temporary microsite to inform about a particular activity or event.  Businesses use microsites to add editorial value. For instance, a retailer of party goods may create a microsite describing the history of Halloween. Beyond driving product sales, microsites add value to the site’s visitors for branding purposes and also provide editorial content and keywords allowing for greater chances of search engine inclusion.

ONLINE FORMS
COLLECT IMPORTANT MARKETING DATA
Of course, you could always spend the time and money to send out surveys or make phone calls in order to collect information regarding how clients are faring on your site.  However, the best way to get people to complete a form is to make it available online.  This saves you money, as well as offering a simple way for visitors to your site to provide feedback on their experience with your web page. This information will help you better your site and ultimately provide more turnover and profitability for you.

RSS FEEDS
SYNDICATE YOUR CONTENT
With an RSS feed, you can advertise your website’s latest developments and allow customers to track information with short “blog”-like pitches and a link to your site.  This will keep clients and potential customers informed of the latest updates to your site and related activity, giving them reason to return for future patronage.  Improve customer loyalty and conversion rate.  All you have to do is allow other sites access to syndicate your material for greater exposure.

SHOPPING CARTS
ACCEPT ONLINE ORDERS
In today’s web-crazed society, it doesn’t matter how creative or attractive your site is; if you can’t accept orders online, then you won’t get as much business.  A shopping cart allows your customers to collect all the items they wish to purchase from your site and pay for it all in one transaction, without ever leaving their computers.  A shopping cart is the only way to truly do web business and is an essential part of your website!

STATIC WEBSITES
SHOW YOUR BUSINESS TO THE WORLD
Static websites are easy-to-maintain and can net you more customers by professionally showcasing your business, products and services. Many small and even mid-size companies simply set their static website and then forget it.

3-D FLASH
EXPLODE YOUR ANIMATION & CONVEY THE ESSENCE OF YOUR IDEA
If flash intros and presentations are great attention grabbers, imagine what having 3-D flash animation can do for your website.  3-D flash appears high-tech and impressive to potential clients, letting them know that you mean business.  It can also provide high quality demos showcasing your services and/or products so that visitors to your site will know exactly what to expect from your company.

3-D GRAPHICS
BRING FLAT ARTWORK INTO THE THIRD DIMENSION
Graphics are always a great sales tool, but 3-D graphics will impress your audience to a greater degree, appearing more complex and professional than flat graphics.  Improve the appearance of your site and watch your customer base grow as word of mouth spreads regarding your high-tech website!

CBTs
OFFER TRAINING TOOLS CONVENIENTLY TO THE DESKTOP
Computer based training is an easy, convenient way for people to learn a new skill.  Offering CBT’s on your site will entice patrons to spend time and money on your endeavors, increasing your profit margins without any hassle on your part.  Keep customers happy, offering them the opportunity to learn from home on their own desktop computer, never even having to leave the house to receive the training they need in your field.

FLASH PRESENTATIONS
CAPTURE ATTENTION WITH SHORT & HIGHLY-FOCUSED FILMS THAT STAY ON MESSAGE AND NEVER LOSE ENERGY
A flash presentation gets a message across in an entertaining way that also impresses a professional idea of your company on your customers.  Not only is it a simple form of advertisement and information, but it can also keep up a momentum that will capture audience attention and not loosen its grasp until it ends.  A flash presentation is a quick way to speak to potential clients, staying on topic without interruptions.

INTERACTIVE CD-ROM
IMPROVE RETENTION AND MAINTAINS FOCUS
An interactive CD-Rom is an excellent learning tool that can be applied to almost any project, service, or product that is sold or offered.  Interactive CD-Roms can be used just about anywhere, are easily stored, and can travel, as well as be shared between multiple trainees.  Interactive CD-Roms engage the student or customer in the learning process and are a proven way of helping users to grasp information more quickly and effectively.

INTERACTIVE TRAINING MODULES
ENGAGE YOUR EMPLOYEE PARTICIPATION IN TRAINING SESSIONS
Engage your current and future employees to be eager participants in training programs with professional, interactive training tools.  The more interested and eager an employee, the more likely they are to retain and utilize the information provided by the training session.  Interactive courses aid in maintaining alertness and participation of trainees.  This means that the trainee is more satisfied with a course that is not boring, and you, as the employer, are more satisfied with the outcome and resulting knowledge of your employees.

POWERPOINT TEMPLATES
COMMAND ATTENTION THAT MATCHES YOUR BRAND
Powerpoint presentations are probably the most frequently used multimedia formats in meetings, and it can be difficult to come up with something new and exciting that will draw the attention of the audience.  Rather than trying to build a new Powerpoint presentation from scratch, it’s fast and simple to enlist the help of professionals with fresh templates for Powerpoint that are engaging and attention-grabbing from the start!

WBTs
ALLOW ACCESS TO TRAINING INFORMATION ANYWHERE THE INTERNET CAN BE ACCESSED
Web based training is one of the newest, fastest growing training methods available.  Not only can skills and information be gained from home, but clients can access their learning account anywhere that internet access is available, and with wireless access becoming so prevalent, it’s possible to participate in training at any time in any place.  Having interactive WBT’s on your site will increase the positive opinion of your web page, and word-of-mouth advertisement can raise your level of profitability.

For more information on our professional web site design and development services, please don’t hesitate to email us or call us at 203-276-9812

So we decided to add 7 more tips; these didn’t make the cut to our original list.

If you’re a business owners suffering from shopping cart abandonment, and you need help, please don’t hesitate to contact our Stamford, Connecticut web design and marketing headquarters today: 203-276-9812

Here we go:

#1 – Show Customers You’re An Honest Company. If you’re like most people, you’re always concerned before you post your credit card numbers online. Generally, most people get concerned during checkout. That’s why you should start thinking like your customer. Let them know you’re a real company by giving full contact info during the checkout process. Show photos of your company offices, people in your company, your brick and mortar addresses, trucks, t-shirts with your company logo worn by employees—anything that you think will build up the trust factor. If you’re wondering why the big corporations don’t need to do this, it’s because most people trust that they won’t get ripped off by these well-known firms, but with you (a smaller company) it’s different.

#2 – Add Third-Party Reinforcement Messages. Show buttons, logos and stickers that will help “prove” your company and website can be trusted. VeriSign, Credit Card Logos, and the BBB logo (Better Business Bureau) can increase conversions. A HACKERSAFE McAfee Secur rating certification can also help, aid and assist you. Think along these lines.

#3 – Reassure Your Customers (At Strategic Intervals). Have you ever been ready to buy something from an online merchant, but then found yourself wondering who exactly is going to be seeing your credit card information on the other end? I think we’ve all been there before. That’s why it’s important to reassure your customers that you’re a professional and honest merchant. And it’s important to do so at the right time and place. Do things like link to product warranties, indicate shipping costs, have return policies handy, show testimonials, and provide optional extended service plans. If this sounds like a total website revamp, don’t worry. All of this information can open up in a pop-up window. Most importantly, make your assurances at the right time and place.

#4 – Display A Progress Indicator On Checkout Pages. When we, as humans, start or engage in something—anything—we usually like to know “how long this is going to take” or “how many steps are involved.” How long is the car ride?—the movie?—how complicated is this project? And so on. It’s the same with buying something online. Regardless of how many steps in your checkout process, you should provide your customers with a play-by-play. You are now on step #3 of a 6-step process…You are now on step #4 of a 6-step process…etc. Number the steps, and, while you’re at it, you should also label the task-at-hand clearly for each step.

#5 – Make Editing The Shopping Cart Easy. It’s important to give shoppers an opportunity to review what they did in previous steps, while affording them a way to return to their current step if they go back. If your customers get frustrated with your shopping cart, you just lost a sale. Provide a way to change quantities or options, or delete an item from the shopping cart. If a product comes in different sizes, quantities or colors, make it easy to select or change values in the shopping cart.

#6 – Track Your Online Mistakes. It’s always important to be notified of errors during the checkout process. Develop a system that will help you improve your online checkout process. We noticed that with one of our clients, a small segment of his visitors had cookies turned off. We developed a cookie-free checkout option for him and his conversion rate and sales increased dramatically. It’s always important to stay focused on perfection.

#7 – Utilize An “Exit Survey.” If a visitor abandons checkout, offer an incentive to complete a very brief exit survey. A simple question might work well: “Did we do something wrong?” That visitor may tell you exactly why he/she didn’t complete that order.

If your company’s levels of shopping cart abandonment are too high, and you would like a professional and experienced team to help, please don’t hesitate to contact our Stamford, Connecticut web design and marketing headquarters today: 203-276-9812

They’re big question: “How do I reduce shopping cart abandonment?”

Shopping cart abandonment has long been a serious problem.

It’s also been a tried and true mystery:

Why do shoppers abandon their carts after they have chosen the item they presumably want to buy?

For several years our designers, developers, and our entire marketing team has attempted to determine the answers.

Here are the most frequent reasons we’ve found for shopping cart abandonment, in order of importance:

• Expensive shipping charges
• Customer desires to compare prices
• Lack of money
• Decided to look for coupon
• Suddenly wanted to shop offline
• Couldn’t find preferred pay option
• Product was unavailable at checkout
• Unable to contact customer support
• Concerned about security (credit card info)

There are other reasons, but those listed above are key.

So, with this in mind, here is a list of ideas you may want to consider implementing if your E-commerce website is suffering from shopping cart abandonment.

Please keep in mind this isn’t an exhaustive list. However, it should give you a few ideas:

#1 – Simplify Checkout Steps. There is some evidence that links reduction of steps to reduction in abandonment rate. But this isn’t the “silver bullet” that most people think. Once people find what they want, they generally make the time to check out no matter how many steps it takes.

#2 – Provide Shipping Costs Early On. Ideally, you want to provide your customers with an estimated shipping cost even while they’re still browsing. Most of the time, clients want to know the “total cost” of their purchase. This is important.

#3 – Add Product Photos Inside Shopping Basket. Some studies have shown that by placing a thumbnail photo of a product inside the shopping basket, you can increase conversion rates by as much as 11%, which is highly significant.

#4 – Show In-Stock / Availability Right On Product Page. Treating your customers the right way means not making them wait until checkout to find out a product is out of stock. With this in mind, providing an estimated delivery date is also a good idea.

#5 – Provide Option To Call / Contact You. Sometimes customers may encounter a problem while checking out. This may lead to them feeling uncomfortable using their credit card in your store (most people feel uncomfortable using a credit card online period). Consider offering a phone number, a dedicated toll-free line is a good idea.

#6 – Offer Variety Of Payment Options. Some people like to pay by check. Others prefer Credit card. Still others by fax. And some even like to phone in their orders. By allowing visitors to pay using their preferred method, you are increasing the likelihood of making a sale.

# 7 – Give Clear Directions. Spoon-feeding your customers with “Next Step” or “Continue Here” checkout buttons on each checkout page will make them feel more comfortable, allow the process to flow more smoothly, and, ultimately, allow you to make more sales.

If you run an E-commerce website and you have a question or need further explanation on anything related to e-business strategy, please don’t hesitate to contact us by phone or email: 203-276-9812

More and more Stamford, Connecticut web design seekers are finding out that their company’s website is an increasingly important asset to their business.

Gone are the days when a website was just a superfluous luxury, the online competition is now fierce. Sure, you know that already.

But did you know that 95% of the companies that are now initiating web design and redesign projects in the hopes it will “improve” their websites are going to fail?

This is because what many still don’t recognize is that in order to get the most bang out of their website re-design buck, they need to think in terms of a broader online marketing strategy.

Affordable & Professional Website Design Company

This is where an affordable and professional Website Design Company like us can help. We don’t just create pretty and cute designs for you. We work hard to create a site that shows your business is “THE” top business in its niche—a formidable and powerful leader in your industry.

It’s not easy. It takes experience, design skills, marketing skills, copywriting abilities, psycho-analytic skills, and, well, good old life experience.

We achieve our goal in a number of ways, but, to name a few, we begin by showing your testimonials, accreditations, before/after photos, education level, videos, brick and mortar locations, employees, employee bios, service awards, and so on.

Our ultimate goal is to prove to your website visitor, in as short a time as possible, that not only can you do the job, but you’re the best there is out there…period.

Here are some more quick tips to keep in mind if you’re thinking of doing a website redesign and (Note: if you are looking for an affordable and professional website design company to work with, don’t hesitate to contact us):

• Don’t start by looking at and trying to make the “design” more snappy, because you may just be wasting your money. What you should be looking at are components that will help your site encourage your visitors to take a specific action—like buy, subscribe, contact or reply.
• Think of your website as a “lead generation” tool, and then do everything possible to get your visitors to take an action that will encourage further interaction between your business and them (your clients).
• Try providing your target market with important high-quality information that’s related to your industry. Let your visitors start to see your site as an important resource. This will get them to continue to come back, it will attract inbound links (which increases search ranking) and it conveys the sense that you are the authority in your field.
• Another thing to keep in mind is keyword research. This is crucial. You need to build out your website content strategically. This means finding the right keywords and incorporating them strategically on your site.
• Building your website’s reputation via blogs and social media is also very important. Put some buttons on the homepage or high up on every page with links to your Twitter and Facebook pages.
• Keep in mind that you need to bring traffic to your site. So you may want to add an “Articles” page for example. This way, you can post a new article and then tell your followers on Facebook or Twitter to come and check it out.
• You should also hook up your site to an Analytics tool that will measure results from your Internet marketing efforts.

For more information on how an affordable and professional Website Design Company like us can help your business make more conversion and increase your leads, sales and profits, please don’t hesitate to contact us.

We’re located in the heart of downtown Stamford, Connecticut: 203-276-9812

So in case anyone out there has any questions please don’t hesitate to contact us. We’re located in the heart of Stamford, Connecticut on Strawberry Hill Avenue.

Money is not everything to us, the appreciation we get when we know we’ve helped out another person or company can be just as rewarding.

For example, today we received a call from a local law firm. They recently got their web site created and up and running. Now they want to climb higher in Google’s rankings.

As we explained to them, this can appear to be a daunting task, especially for a new site. They wanted to know if there were some things that we recommend they should try first before calling a “big guns” company like us (big guns but with the big price tags).

So we came up with this list and emailed it to them:

• Create a short list of keywords and phrases you would like to focus on. Don’t make the list longer than 10 words and phrases. In fact, the shorter the list the better (to start off). Keep in mind, these are the keywords that people are typing in Google to search for your products and services; the words for which you want your site to rank for.
• Try to use those keywords and phrases in your content. Use them in the headings especially. Don’t overdo it.
• Go though your entire web site and try to tag each image with one of your key words. But keep in mind that if you overdo this it’s considered a “black hat technique” that can result in your site getting banned by the search engines. Make sure the keyword is relevant to the photo. For example, if the photo depicts a “divorce attorney” in court then use that keyword for the photo. Use the ALT tag to do the tagging of your pictures.
• Title your pages with your company name and a few of your key words/phrases. This is important because your title is what appears in the browser title bar. Don’t make it too long, but make it relevant. Relevance is more important than length.
• Check your competition and see what they’re doing to rank for your keywords. Who is your competition? Type your keywords and phrases into Google to find out. Study their sites.
• Create a page with a site map and post a link to the site map on your website. As an example, you can find a link to the site map page on the bottom of well-optimized websites.
• Create a Google Ad Words account (optional). Do some keyword research, find out what your top competitors are doing, choose the amount you would like to spend and set it up. Check your results.
• Get as many “inbound links” (links back to your web site) as possible. Are you or the people in your company members of any groups or organizations? If so, then email them a brief note explaining who you are and asking them to link back to you. If you can have them link some of your phrases to your site, even better. For example, if you are a Stamford, Connecticut Web Design Company, then make sure that the keywords are linked.)

These are just a few quick tips.

It’s always better to hire an expert SEO company, preferably a local company.

There are always lots of changes going on in the SEO industry, and a professional SEO company can help navigate the changes and can also do the most with your budget.

SEO Consultant – Search Engine Optimization

Successfully marketing your company’s products and services online is said to be a very complex process that involves a variety of tools and techniques, a process that can be accomplished in a variety of different ways.

This certainly is true. However, in the end, it really all boils down to one thing—getting (qualified) traffic to your website, period. If you really want to make serious profits, then your task is just this. You need to get the numbers of people visiting your website up.

As an SEO consultant, we’ve spent the past several years instructing clients and prospects in Stamford, Connecticut and throughout the country and even the world that search engine optimization is where the money is. And that the top rankings that result from optimization are where the sales are.

Most people now realize this. They certainly want to implement an effective search engine optimization campaign. But few do it correctly. This is true even among the so-called “expert” search engine optimization companies, and SEO consultants. Instead, they spend months and even years working hard, but getting next to nowhere.

In even worse case scenarios, they pay SEO companies obscene amounts of cash only to be frustrated by the results. If this sounds familiar to you, then learning and understanding the “details” may be your light at the end of the tunnel.

Getting top rankings for your desired keyword phrases is all about paying attention to details. Get just one of the details wrong and you can spin your wheels in the rankings for years.

What’s worse, the big search engines like Google, Yahoo, and MSN change the way they rank sites. This means you need continuous advice from an SEO consultant who is on top of the ranking processes now, and who will keep watch and vigilance for you to help adjust your campaign in the future. And you don’t want to spend an arm and a leg getting that advice.

We recognize this, and so when we work with a client over the long-term, we make sure that our pricing is affordable for that client.

The focus of our firm has always been search engine optimization. It’s our bread and butter. As an SEO consultant, our goal is to make sure you understand and implement the precise strategy and changes you need to make to your site get the rankings you desire.

If you are looking for something more comprehensive, we can easily create and carry out a full optimization plan for your company and website(s), regardless of what industry you are in, and regardless of what items or services you are selling.

To find out more about how an SEO consultant can create the right search engine optimization plan for your company, contact us today for a free, no obligation consultation.

We’ve been saying this for years: No matter who you are, learning to proactively network and impress others by expressing your interest in them will always take you far.

This lesson hit home for us yesterday. Some of us attended a one-day online marketing seminar down in Manhattan in New York City.

Topics covered were Website Design best practices, Search Engine Optimization, Social Media Marketing, Pay Per Click Advertising, Affiliate Marketing, Email Marketing and Viral Marketing.

While at the seminar, we were rubbing elbows with other attendees. We noticed something pretty interesting. Most of the people we were meeting were from Fairfield County, Connecticut. And many were clearly trying to network.

Now, there’s nothing wrong with that. In fact, it’s a great idea. Today’s friendly greeting and handshake may be tomorrow’s referral. But many were going about it in a backward kind of way.

Let me explain.

These Connecticut business owners kept introducing themselves and their companies—but they were doing it in such a way as if they truly believed that other people at the seminar cared about them.

One could even hear faint echoes of a one-size-fits-all elevator pitch when they spoke.

Do you do this? If so, then we think you’re networking incorrectly!

For us, the definition of networking is to be interested in others, period.

The reality is that people you meet at these kinds of events really don’t care about you; they care much more about themselves.

You see, when they meet you, they’re not really thinking or wondering to themselves, “Who is this person?” but rather, “What can this person do for ME?”

Generally, people hire or buy from people they know, like and trust. Also, people generally like people who are interested in them.

So, with this in mind, a much more effective way to network would be to focus on the person you meet, instead of focusing on yourself. For example, say things like:

What do YOU need?

Do YOU find yourself needing more x, y, and z?

I would like to hear more about *YOUR* company and goals for the immediate future.

Your target market often complains of X, Y, Z. In order to address this, we can help you by….

Do you see the difference? Instead of coming across like, “Hi, do you need my services?” Begin your conversation with any one of the following, “What can I do for you? Who would you like to meet? What resources have you been looking for that you can’t find?”

Especially when you’re networking, be interested in other people this way, and they will surely start to find you interesting as well.

Remember, the number one factor in COMMUNICATING is LISTENING!

No matter who you are, learning to proactively network and impress others with your interest in them will always take you far. This is the definition of networking.