As a Stamford, Connecticut (CT) SEO (Search Engine Optimization) company providing advanced SEO services, we often get calls from local businesses asking for a free consultation.

One question that often comes up is, how can we do SEO for ourselves for free?

The answer is, there are plenty of ways, including this one particular—often overlooked— opportunity to drive business to your website from the Internet:

“Internet Search Directories”

What are Internet Search Directories?

There exist countless “directory sites” that draw their information from phone book data, and which have now become large suppliers of business information for people (and other businesses) who search for various products / services on the Internet.

Sure, Google is king of search, no one can dispute that… but the results that come up (meaning the links Google provides through “natural” search results) are likely to be these directory sites.

So if you’re thinking that internet search directories are important, you’re right on the money.

You can often go in and actively add information to, edit, update, and expand upon the listings they provide.

This is nothing short of excellent free-advertising.

Plus, there are a number of “paid options” to enhance or upgrade your listings, should you decide to go that route (However, we recommend testing the paid options in small ways first… and tracking all results carefully, in order to determine with certainty if it’s worth continuing or increasing your paid-ad commitments).

For local businesses—local Connecticut businesses—having their companies listed on local internet search directories is a must.

But, even for non-local Connecticut businesses many uses will make sense.

There are even directories that specialize in business-to-business (B2B).

Here are some good Internet Search Directories you can use, for starters:

www.superpages.com
www.yellowbook.com
www.yellowpages.com
www.yellow.com
www.theyellowpages.com
www.b2byellowpages.com
www.anywho.com
www.whitepages.com
www.switchboard.com
www.whowhere.com
www.citysearch.com
www.local.com

As a reputable and powerful Stamford, Connecticut (CT) SEO firm (Search Engine Optimization), we use Internet Search Directories to help our clients rank in the search engines.

It’s really a powerful way to gain rankings, one of many powerful ways that we employ.

For more information on our SEO (Search Engine Optimization) services, please don’t hesitate to email us or call us at 203-276-9812