We’re going to get a bit psychological today.

No, not Freud or Jung psychological (—even though it’s mission-critical for you as a marketer to read and understand what these genius thinkers have to say about the unconscious mind).

No, today we’ll just go far enough to give you a quick tip that can help you get more clicks on your links, whether those links are in your email, on your website or at the end of the articles you post online.

Most marketers already know this, and you’ll hear them say it all the time:

Consumers LOVE to buy stuff, but they hate being sold to!

It’s a cold hard fact. No one knows exactly why this is, and it seems to apply more strongly in the West than anywhere else in the world.

Think back to the last time you bought a car. You knew the salesman was making a commission.

You didn’t hate him for it because, after all, we all have to make a living, right?

But it definitely didn’t make you feel good that a few thousand dollars of your hard earned money was going right into this man’s pocket just for being “lucky enough” to help you out that day (or, so we often think ).

Now you may not be selling anyone a car. But if you are trying to sell something online, you definitely have an agenda. And in order for you to carry out this agenda, you need to get people to click on your links.

Let’s say you’re sending out an email to your list in order to sell an affiliate product, or your putting an affiliate link in your blog post.

Nothing screams “I want to sell you something” like a blatant link that looks something like this:

http/saleproduct.com/affiliate=30283H3

Most people today who see this know exactly what it means. And for them it’s a major turn off, so major that it can squash your conversion rate.

Why? Because right off the bat, a massive amount of people will dismiss your message outright, because it’s so blatantly obvious that you are trying to sell them something.

Now, what you need to do is to hide or “cloak” that link.

The main reason for hiding or “cloaking” your links is to make your links more enticing for people to click on.

Give them something like this:

http://allaccessunlimited.com/thiscanhelpyou

Our tests show that using a link like this will consistently double your click through rate, and thus your commissions.

By creating your own customized links, you’ll be doing a better job at creating curiosity, branding your promotions, and unconsciously earning the trust of your prospects.

And this, in turn, will dramatically increase your conversion rates.

Do your own tests and let us know what the outcome is!