SEO is effective, but only when done properly. Avoid these top 10 mistakes to have the most success with your Search Engine Optimization:
Mistake #1: Targeting the wrong keywords. Make sure that you have keywords that users actually search for, not just ones that sound good.
Mistake #2: Ignoring Title tags. So many people leave their website title tag empty, which is NOT effective at all. It helps with optimization, but ultimately makes your page look complete with a title.
Mistake #3: Limiting accessibility. Having a Flash website is great. They’re fun, interactive, and they look pretty. However, not having an HTML alternative turns off search engines and visitors who have slower connections.
Mistake #4: Menus with JavaScript. Search engines don’t read JavaScript, so you should consider having links elsewhere or doing them in HTML so search engines can read them.
Mistake #5: Lack of maintenance. You can’t just put your site up and leave it forever. Just like a physical business, it needs to be updated, maintained, cleaned, and changed over time to be most effective.
Mistake #6: Meta tag overload. While meta tags are effective, spending too much focus on them will waste your time. They’re not as important as they once were, and will be much less critical than other parts of your site.
Mistake #7: Image-only headings. Images do make your site look good, but headlines will do much more for SEO than any graphic. Try putting images under headlines instead, to get the best of both worlds.
Mistake #8: Forgetting the URL. Your URL matters. You need to make sure that your URL speaks to your page content so that it can add to your SEO success. Consider something like www.dantheSEOprofessoinal.com instead of just www.danjenkins.com, for example.
Mistake #9: Spam via backlinks. So many people assume that more backlinks are better than less, but that spells trouble right away. Quality is far more important for your backlinks than quantity, and over-linking will rule you a spammer and get you kicked out of search engines.
Mistake #10: Lack of keywords. Just like having too many keywords, not having enough will kill your website’s SEO success. Focus on adding keywords wherever you can, with a standard of 1-2 keywords per 100 words. More will border on the line of spamming and less will not do your website justice.
These are the top 10 mistakes that we see Connecticut businesses—and indeed businesses throughout the U.S.—making when it comes to SEO. In order to keep yourself from making these mistakes, keep them in mind when doing your SEO for your or your client’s website.
To schedule a free consultation with Connecticut’s leading Search Engine Optimization (SEO) firm, please visit www.AllAccessUnlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812
