July 12, 2010
SEO is effective, but only when done properly. Avoid these top 10 mistakes to have the most success with your Search Engine Optimization:
Mistake #1: Targeting the wrong keywords. Make sure that you have keywords that users actually search for, not just ones that sound good.
Mistake #2: Ignoring Title tags. So many people leave their website title tag empty, which is NOT effective at all. It helps with optimization, but ultimately makes your page look complete with a title.
Mistake #3: Limiting accessibility. Having a Flash website is great. They’re fun, interactive, and they look pretty. However, not having an HTML alternative turns off search engines and visitors who have slower connections.
Mistake #4: Menus with JavaScript. Search engines don’t read JavaScript, so you should consider having links elsewhere or doing them in HTML so search engines can read them.
Mistake #5: Lack of maintenance. You can’t just put your site up and leave it forever. Just like a physical business, it needs to be updated, maintained, cleaned, and changed over time to be most effective.
Mistake #6: Meta tag overload. While meta tags are effective, spending too much focus on them will waste your time. They’re not as important as they once were, and will be much less critical than other parts of your site.
Mistake #7: Image-only headings. Images do make your site look good, but headlines will do much more for SEO than any graphic. Try putting images under headlines instead, to get the best of both worlds.
Mistake #8: Forgetting the URL. Your URL matters. You need to make sure that your URL speaks to your page content so that it can add to your SEO success. Consider something like www.dantheSEOprofessoinal.com instead of just www.danjenkins.com, for example.
Mistake #9: Spam via backlinks. So many people assume that more backlinks are better than less, but that spells trouble right away. Quality is far more important for your backlinks than quantity, and over-linking will rule you a spammer and get you kicked out of search engines.
Mistake #10: Lack of keywords. Just like having too many keywords, not having enough will kill your website’s SEO success. Focus on adding keywords wherever you can, with a standard of 1-2 keywords per 100 words. More will border on the line of spamming and less will not do your website justice.
These are the top 10 mistakes that we see Connecticut businesses—and indeed businesses throughout the U.S.—making when it comes to SEO. In order to keep yourself from making these mistakes, keep them in mind when doing your SEO for your or your client’s website.
To schedule a free consultation with Connecticut’s leading Search Engine Optimization (SEO) firm, please visit www.AllAccessUnlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812
May 25, 2010
Websites designed to sell products and services are already a major source of income for millions of people. Of course, there are other ways to make money with a website that don’t require any selling of products and services. CPM ads, CPC ads, and CPA ads are all popular means of making money via a website, as are direct ad space sales.
Make More Money From Your Website Using These Effective Strategies
CPM ads (CPM stands for “cost per 1000 impressions.”) are the oldest type of ads that can monetize a website. Unfortunately, even though they are the easiest, they are also the least profitable in most cases, because you need millions of visitors to become successful. The best CPM networks include companies like ValueClick, TribalFusion, CasaleMedia, and Advertising.com.
CPC ads (CPC stands for cost-per-click ads) are also effective. These ads allow you to get paid every time a visitor clicks on the ads. Google AdSense is the biggest network of these ads, often also referred to as PPC ads (pay-per-click). There are a variety of ways to incorporate CPC ads into your website, but they are generally done in blocks within a certain area of the page.
If you’re looking for the real money maker, CPA ads are what you want. These “cost-per-action” ads are basically affiliates. Affiliate marketing allows you to earn money every time someone performs the required action with the ad. This could include click-throughs, sales, downloads, and other actions. You can count on networks like Commission Junction, Clickbank, Amazon, LinkShare, and ShareASale for some of the best affiliate programs and CPA Ads.
Direct sales are definitely a way to make money for your site, if you’re up to the challenge. You have to be certain that your visitors don’t have access to advertisers in other areas, so that you can get the best rates on ads. Of course, direct sales will give you what you want for your valuable page space, as long as companies are willing to pay what you charge.
Of course, selling your own merchandise or services on your website is a given. When you have a strictly informational website, it’s hard to find profits in merchandise or goods, but you can sell your brand if nothing else. CafePress is one example of where you can create and sell products with your logo, allowing you to make more money.
These are the best ways to make money with your website, and they can be combined. It’s ultimately going to be a matter of trial and error, so see what works be st for you.
To schedule a free consultation with Connecticut’s leading Social Media Marketing (SEM) firm, please visit www.allaccessunlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812
May 4, 2010
Social bookmarking is a method of sharing, organizing, searching, and managing bookmarks of web resources.
Unlike file sharing, the resources themselves aren’t shared—merely the bookmarks that reference them.
Most local Connecticut small businesses aren’t doing much in terms of trying to get Social Bookmarking traffic.
However, a strong social bookmarking campaign has the potential to make your website a great success.
Being able to get to the front page of sites like Digg, Delicious, Stumbleupon, and others is a big boost to your website traffic, and it isn’t as difficult as you might think.
All that you have to do is know what you’re doing, and know what these sites look for to make your website bookmark-worthy.
SOCIAL BOOKMARKING TRAFFIC IDEAS
Here are some tips to help:
- Pay attention to headlines. Your headlines matter. You need to make sure that you use something catchy so that people will want to read more.
- Descriptions count, too. Once people are captured by your headline, they’ll want to know a little bit more. Keep your descriptions short and honest.
- Make the first paragraph the most important part of your article or content, and make sure that it’s the best content that you can provide.
- Content rules. You have to have interesting, simple, straightforward content. People like things that are fun to read, but that also provide useful information.
- Timing is key. The rule of thumb is to post after 10 A.M. central time, but other users claim they get more traffic around 3 P.M. central time.
- Choose correct categories, even if you choose ‘Misc.’ or ‘General’.
- Build a profile that shows you’re not just a self-promoter.
- Cooperate and work with other social bookmarkers.
- Keep it current and fresh. If it’s yesterday’s news, no one cares.
- Check the facts, and check the spelling. You need to have correct facts and proper spelling or grammar for credibility and successful posting.
- Understand some topics just don’t work. No matter how hard you try, not every topic will be front page-worthy.
- Have popular or related article links. Show people you’re more than just an article poster.
- Use RSS feeds, affiliate marketing, and newsletter subscriptions to increase bookmarking ranks.
- Do NOT use automated submission tools. These are often seen as spam and can get you banned.
- Respond to comments. People are looking to have a conversation, and want to hear from you.
- Prepare your server. If you’re trying to become front page material, your website needs to handle the increased traffic without crashing.
- Snowball your success. Start with the major players in social bookmarking. From there, if your story is good, it will get put on smaller bookmarking websites by other users, and you’ll get moved up without even having to put in the effort.
These tips should help increase traffic, but the one thing to always keep in mind is that you’re trying to impress people and get them interested in what you have to say / offer.
To schedule a free consultation with Connecticut’s leading Social Media Marketing (SEM) firm, please visit www.allaccessunlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812
April 22, 2010
Facebook was not the originator of the social network, but it has quickly become one of the most popular sites that people use for their social networking.
FACEBOOK TRAFFIC CAN EASILY BE CONVERTED INTO WEBSITE TRAFFIC
Facebook is a valuable tool that you can use to increase traffic, promote products and services, and get visitors to your website.
As with other marketing channels, Facebook (along with other social media sites) have to be tested on an individual basis so that you can find what works for you.
With that said, here are some tips to help generate more interest with your Facebook profile:
- Your profile counts. Make it interesting, keep it public, and give people information so that they can establish a connection with you and become a supporter.
- Use your wall, gallery, and other pages wisely. Include information about your website in your photo gallery and on your wall, because the more people can see information or elements relevant to your site, the more interested they will be.
- Build a network. The major player in your success is the network that you have, which is why you should find potential prospects and add them to your connections.
- Regular posts are a must. Whether you post daily, every other day, weekly, or even every few days at random, you must keep updating your profile. People will not come back to your profile if you haven’t been on lately, because there is nothing to draw them to your page. If all else fails, at least post daily status updates.
- Activity counts. Make sure that you visit other people’s profiles, leave comments, take part in groups and discussions, and do as much as you can through Facebook to get the most out of it. People who are interested in others will generate more interest in themselves.
- Page arrangement matters. Take the time to move around the boxes and areas of information on your Facebook page to customize it and capitalize on what is important.
- Use apps that suit your needs. Find the apps that help you save time and effort, and that assist you in putting your best foot forward.
- Facebook social ads are a great alternative, functioning much like Google Adwords. Use them when you need them.
- Start a group or page. You can relate it to your business and encourage others to join.
- Write your own Facebook extensions, if you are capable. If not, don’t sweat it.
- Use separate profiles for business and personal information. Your personal details may deter visitors, so it’s better to keep them separate.
These tips should help increase traffic, but always keep in mind that Facebook changes regularly. Just give these things a try and see what works.
To schedule a free consultation with Connecticut’s leading Social Media Marketing (SEM) firm, please visit www.allaccessunlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812
April 13, 2010
March 18, 2010
Nowadays, there are plenty of SEO (Search Engine Optimization) firms to choose from on the internet.
However, we feel the entire SEO industry in general has fallen far from the marketing tree. Most companies measure their success by the number of “hits” they get you.
We believe hits are important. But for us success means netting you more qualified eligible prospects…and then converting those prospects into paying customers with a stronger, more convincing marketing message.
Remaining loyal to the fundamentals of good marketing, our Stamford, Connecticut SEO (Search Engine Optimization) firm provides a complete array of organic SEO services based on a proven methodology and carried out by a team of search engine-trained specialists.
Connecticut SEO Services (CT)
Our goal is simple—to multiply your return on investment, generate more leads, make more sales, and earn you higher profits. Our Comprehensive, Step-by-Step, 9-Point Plan is designed to attract throngs of new web traffic and significantly increases your leads and sales, while at the same time keeping you in the drivers seat while limiting your work and effort
# 1 Initial Consultation
#2 Competitor Analysis
# 3 Keyword Research
# 4 Website Redevelopment
# 5 Content Creation
# 6 PPC & Link Development
# 7 Search Engine & Social Media Submissions
# 8 SEO & Analytics Reporting
# 9 Customer Service
Let’s flesh these out a bit:
# 1 INITIAL CONSULTATION—What Is Your Optimization Vision And How Can We Realize It?
We want you to consider us your firm’s Web Marketing division—your highly-effective, self-managed, cost-efficient, self-contained Internet solution.
So from the start we invest the time to understand your unique business priorities, assess your challenges, and learn your Web marketing objectives. We then work hand-in-hand with you to customize an SEO campaign that’s the best fit for your company, providing you with a menu of options to choose from. We patiently explain whatever you need to know, and we go over the pros and cons of every strategy, as well as the costs.
With almost seven years of SEO experience, chances are we’ve worked in your industry, so you’ll benefit from the wisdom, expertise, and counsel that we’ve accumulated successfully managing search engine marketing campaigns for firms just like yours.
From the start we do our best to show you that our service is consistent, personalized and dedicated, and that our recommendations are designed to deliver outstanding, industry-leading results.
# 2 COMPETITOR ANALYSIS—Who Are You Losing Business To, Why, And What Steps Can We Take So You Come Out Ahead?
After our initial consultation, we perform extensive marketing research, fully understanding your industry and accurately identifying your competitors. Our goal is to better position you in your market.
We also find out what your competitors are doing to obtain prominent rankings in the search engines—their PPC listings, targeted keywords, linking strategies, website messaging, search engine rankings, meta data. Then we develop counter-strategies to compete against them effectively.
Maybe your competition is targeting keywords that you’re not. Maybe they’ve gone after web markets that you’ve forgotten. We do everything in our power to prevent them from out-ranking you and succeeding in your place.
We also identify methods of attracting new and qualified traffic, highlighting untapped revenue opportunities, maximizing the return on your SEO investment dollar and adding value to your company.
# 3 KEYWORD RESEARCH—What Are Your Industry’s Proven Keywords?
After thoroughly analyzing your competition, we use manual searches and custom research software to study and uncover your industry’s top phrases and keywords.
Learning this up-to-the-minute marketing information—what specific language your target market uses to search for products or services like yours—has a tremendous impact on the bottom-line results you get from your online marketing campaign.
We replace guesswork with our scientifically-proven methodology, designed to encompass every keyword or phrase used throughout your target audience’s entire research/buying cycle.
Before implementing any keywords, we consult with you to choose the best matches so that you feel completely comfortable with our selection.
# 4 WEBSITE REDEVELOPMENT—What Layout Will Attract Others & Empower You More?
Before improving your website by enhancing your content, we provide a functionality assessment, reporting from the visitor’s perspective on your site’s accessability and usability. We also consider new ways to engage your online customer, with the aim of improving your visitors’ experience and increasing their time on-site.
We then analyze and evaluate your site’s underlying code, architecture and content placing, redefining and enhancing it so that your site is returned more prominently in natural search results.
We do this by optimizing every inch of your site, including architecture, meta tags, alt tags, graphic text, internal link structures and sub pages, so that your site is spider friendly, optimally attracting search engine algorithms
# 5 CONTENT CREATION—What Message Will Better Sell Your Products/Services?
Once we’ve formulated a plan to redevelop your site’s architecture, we improve your site’s navigational structure—harmonizing your site’s content with words most used by search engine users to look for your products or services—to make your site more appealing to search engines.
Sometimes website content interferes with search engine indexing, which results in lower search listing, or even no listing at all. More importantly, we arm your site with powerfully persuasive copywriting techniques, focusing on finding new leads and converting prospects into paying customers. We shoot straight to the heart of your site’s presentation, enhancing visitor experience and sending home your sales message.
Search engines look for layout and length of copy on each page of your site, so it’s critical that your content be formatted properly to rank highly on your most important keywords.
They also look for the amount, position and frequency of target keywords, so we stay one step ahead of your competition by continuously analyzing and adjusting your keywords within your content.
# 6 PPC & LINK DEVELOPMENT—Where Is Your Target Market And How Can We Reach Them?
Search engines use “link popularity” to gauge the importance of your website, and to determine where it should rank among their search results. Sufficient link popularity maximizes your visibility within these engines. Google, Yahoo and MSN measure not only the quantity but the quality of links on external sites that link to your site. So your aim is to gain external links from websites that contain similar themes, subject matter, content, phrases and keywords.
We provide an initial benchmark report determining all sites that link to your site. Then we create a plan to increase the quantity and quality of your “inbound” links. We also continuously measure and validate the value of each indexed link.
Social Bookmarking and Social Media Marketing plays a key role here. Getting inbound links from the Social Media sites is very important these days, and can improve your rankings dramatically.
Along with link popularity, PPC (Pay Per Click) advertising is another Search Engine Marketing tactic similar to link building. PPC allows you to pay a small fee every time a potential customer clicks to your website from an ad you’ve placed in a search engine’s results. You decide how much to pay per click for a specific keyword and the stronger your ad the more prominently your site will rank in the paid search results. PPC programs are becoming more competitive and more expensive, so it’s becoming more critical to have an effective PPC management strategy in place.
We find out exactly what keywords and phrases to target and at what price though the most effective Pay Per Click programs on the Web. We also know when to rely on natural search engine optimization, when to buy rather than optimize, and when to do both.
# 7 SEARCH ENGINE & SOCIAL MEDIA SUBMISSIONS— Where Is Your Target Market And How Can We Reach Them?
To ensure your site is seen wherever your prospects are looking, so you can provide them with information about you, your brand, your products and services, we submit the pages of your website to search engines and directories, so that they are properly indexed in all the major search engines and are returned prominently when qualified prospects and potential customers query search engines using your keywords and phrases.
We also create a customized submission program aimed at skyrocketing your exposure on social media websites, social bookmarking sites, blogs, ezines, local and new sites. We only use manual submission techniques, steering you clear of link farms, submission portals and other dubious methods.
Submitting to search engines can be tricky, and if done improperly may result in your being banned from search engines. If you repeat a keyword too many times, engines may think you are “spamming” or using tricks in an attempt to fool the search engines.
Also, because each search engine has its own algorithm for rating and ranking webpages, each uses different criteria to judge the relevancy of your site’s content with regards specific search terms queried by search engine users. Instead of using automatic submission software, Organic SEO Expert submits your site to search engines manually, which allow you to achieve more prominent rankings.
# 8 WEB ANALYTICS—What Is Your New Ranking & How Rapidly Are You Rising Up The Charts?
Optimization is not a one-time deal, but an ongoing process. Language, terms, slang, and so on, are continuously changing, and your site needs to keep up. Also, SEO itself is constantly changing, so that what was considered a significant factor for ranking highly yesterday, may no longer be important tomorrow.
So after our initial optimization, we measure and analyze your results, and then help you select ways to improve your web presence, maximizing the return on your online marketing investment.
We monitor your site for keywords that may not be pulling their weight and remove them, which helps lower your PPC costs. We also periodically implement and test new keywords and phrases.
We also run ranking reports every thirty days, checking on the progress of your website and keeping you updated on results. We also run weekly search engine monitoring to verify that your site has not been dropped by any of the major search engines.
# 9 CUSTOMER SERVICE—Are There Any Up-To-The-Minute Issues That You Need Addressed?
We measure and analyze…And we’re available 24/7/365….If there is any problem or issue after hours, on the weekend or during a holiday, one of our team members can make changes or launch a new campaign.
To schedule a free consultation with Connecticut’s leading Search Engine Optimization (SEO) firm, please visit www.allaccessunlimited.com or call our Stamford, CT headquarters directly at: 203-276-9812
March 15, 2010
We got a phone call this morning from a friendly old chap named Bill.
He owns a local Stamford, Connecticut website design company.
He was referred to us from a friend, one of our SEO clients.
Bill works mainly for start-up mom and pop shops, businesses just getting started that need a simple site.
Bill asked us point blank, “Hey, can you guys help me dominate my competition?”
We thought it was funny how he used that word “dominate” because our Marketing Manager, Richard Cagney, gave a speech at a Manhattan SEO conference last year about how to “dominate” your online competition.
So we pulled out the speech and read him the highlights right over the phone. Kind of goofy, but we had fun and he enjoyed the free consultation too.
The speech basically said that anyone can make millions starting and running their own successful business, online or offline, if they knew one simple trick.
Actually, online or offline isn’t really a determining factor because they are both just communication mediums. It’s really more in the marketing angle that you take which will determine whether you are successful or not. And that’s the trick.
The marketing angle we’re talking about is, first and foremost, you have to learn how to sell yourself. This is of the utmost importance because if you do it properly, then you will attract customers to you automatically.
Everyone wants to work with the best—-plain and simple.
Everyone would rather work with Stamford, Connecticut’s best realtor or doctor.
Everyone wants to go to the city’s best marketing firm or plastic surgeon.
Everyone wants to invest their money with the best financial planner in CT.
Everyone wants to eat at the best restaurants, and have the best fitness trainers.
You see, when you’re looked upon as “the best,” your prices are no longer relevant. You can charge twice as much as your competition.
Do you think Donald Trump regularly slashes his prices to compete with the mainstream market in order to make the deal? Does Mercedes? Of course they don’t!
Now, if you think you’re good, even VERY good, but perhaps not “the best,” then in fact that doesn’t matter as much as you might think it does.
You don’t really need to be “the absolute best,” because that is just relative and stems from opinion—whether it’s the opinion of your customers, or your opinion of yourself!
One way to “sell yourself,” and position yourself as “the best,” is to give without want. This simply means giving away valuable high-quality information to your target market.
When you do this, you are positioning yourself in your industry.
So, with this in mind, we told Bill that he should start writing articles describing “tips” on how to build a good website for cheap or perhaps explain the “top mistakes” people make when selecting an affordable Stamford, CT website design company.
We then suggested he optimize these articles with the right keywords (“Stamford, CT website design company” and “Connecticut web design company,” for example) and then submit them to all of the web article submission resource sites.
Now, when someone searches using Bill’s keywords, his articles rank high, providing readers with valuable information and suggestions.
Bill then mentioned he wanted to send potential clients a physical ad in the mail. He wanted advice on that.
We told him that if we were planning to do something like that we would not promote our prices or rates as the lead-in to the piece.
We might mention these in the ad (as many people may be interested in purchasing that day and would want to know the prices) but they wouldn’t be the primary focus.
Rather, we would promote our online Newsletter or perhaps some kind of FREE “Ten Top Tips For Small Businesses Who Need A Good Website For Cheap” Report.
The key is to sell “insider information” on the front end, which puts your company into the “sphere of influence” of your prospects. Doing so, you position yourself as the “go-to team.” Eventually you can sell your product or service on the backend.
We know that local small business owners are always looking for good information on a local Stamford, CT web design company that will keep them abreast of technology and help them make the best decision they can.
If Bill becomes the author of this information and links his articles to his website, then he automatically positions himself as the local expert in the arena. This will land him the calls.
Now, you may notice that we gave Bill this 100% free lead generation strategy right over the phone. Lots of marketing firms charge high fees for a consultation like this—but we gave it to Bill for free.
Make no mistake about it, he was grateful to us for all the free information we gave him. So grateful that he wanted to pay us to perform keyword research, write optimized content-rich articles for him, and post them online for him for the next 3 months. Bill also wanted 3 Press Releases.
Even better, he said that many of his clients—local Stamford, Connecticut business owners—wanted SEO services, and have asked him recently if he knows anybody he might recommend.
We told Bill we would provide him with top references from half-a-dozen SEO clients we are working with right now, all local, if he wanted to recommend us. He said absolutely.
See the value that giving away free information holds in business?
March 8, 2010
These days, your prospects and potential clients are contacting you through email more than ever before. If you’re selling a big-ticket item, you obviously want to do the best you can to get back to them on the phone and talk to them one-on-one.
But sometimes you only have email, and when that happens you better make sure you do your best to get it right. Every word really does count, and so does every idea you convey, especially in today’s economic and competitive landscape.
Words are particularly powerful, and that means every single word you use.
Today, I want you to think about the power of words. The smart marketing companies out there know this power very well…
Just consider some of the products you buy—like Nature’s Promise. Now those are two great words that are overflowing with goodness, aren’t they.
Or what about Pepperidge Farms. Sounds like a nice place, doesn’t it? Sounds like the kind of place I would like to visit with the family sometime soon!
The next email you send out to try to convince a potential client or customer to act, make sure you review your sales copy to ensure you followed some basic steps.
And when you have a big contract on the line, you better believe it’s worth paying a professional to make sure every word counts.
Here are a few things to keep in mind:
FIRST: Make sure you use the right tone. Be respectful, stay positive and upbeat, try sounding professional, and if possible throw in a nice personal touch. Your email should read as though you are speaking directly to the customer—not stuffy and formal but also not as casual as if you were speaking to a friend.
SECOND: Explain what makes your products or services more valuable than your competitors. That means you need to understand the difference between a benefit and a feature. Features are the specific bells and whistles particular to a product or idea, like an electric pencil sharpener that hums a tune. Benefits are the advantages the reader will gain by having a particular feature, like not being bored next time you are sharpening your pencils. Benefits bring recognizable value to a product’s features by illustrating why the features are so valuable.
THIRD: Anticipate and address your readers concerns beforehand. Have you walked a mile in your client’s or customer’s shoes? Do you really understand their biggest fears, their greatest wants and needs? Probably the most important thing you can do to break down the barrier between your client and a sale is to show that you understand where your prospect is coming from. Show you have listened to him or her. Show you care.
FOURTH: Use scarcity. That means encouraging your reader to act within your timeframe—and that usually means right away. It’s a good idea to add an incentive that makes buying now advantageous to your customer. If they’re thinking of buying, giving them every reason to follow through as soon as possible. Statistics show that once they put the decision off to later, they’ll rarely come back to you.
FIFTH: Remove words that aren’t necessary. It’s always a good idea to be concise. Now, keep in mind concise doesn’t mean “short” necessarily. It’s a fact that long sales letters are more effective than shorter sales letters. But don’t just write for the sake of adding things to say. Be concise. Make your points and move on. More importantly, go through your copy and make sure there are no redundancies or content that is not absolutely imperative. Wasted words equal wasted real estate, and could make your client or customer feel you might not be the one for them.
These are just a few pointers. If you need professional help with any writing—grants, proposals, emails, RFPs, anything—don’t hesitate to contact All Access Unlimited either by email or phone: 203-276-9812
We’re Stamford, Connecticut’s (CT) top copywriting company with experienced marketing writers, SEO writers, and copywriters. We know how to sell your company, and we’ve been helping Connecticut businesses like yours for the past ten years.
March 3, 2010
Does your website suffer from “Revolving Door Syndrome”?
That’s when visitors come but don’t stay, browse but don’t buy.
Once they leave, you never hear back from them again.
For a conversion-savvy web design company like ours, this is totally unacceptable.
To begin with, it’s easy to find out how many visitors your website is getting, as well as other important info like how long they are staying, what pages they are visiting, and much more, through even the simplest Analytics tools.
Now, if your site is not being measured by analytics—and most local businesses with a website aren’t, according to a recent (unofficial) poll we conducted—then how are you gauging your website’s effectiveness?
As more website users get increasingly savvy, they are consciously spending less time perusing sites they come across.
The average person stays on a site for 6 seconds before deciding to click away (which is the more popular choice).
Studies show that often only one in every 400 – 500 visitors takes action—which is completely unacceptable to a web company that promises results (like we do).
Imagine if you had a brick and mortar clothing shop and only one in every 400 people who walked through the door bought anything, without really even paying too much attention to your clothing! Wow!
It wouldn’t be long before you went out of business, right?
So what steps can you take right now…today…to stop the “Revolving Door Syndrome” on your website?
One way is by giving your visitors a reason to interact with you—and I’m not talking about a “Contact” form either.
Actually, thinking that your “Contact” form covers a whole lot is one of the biggest mistakes small business owners make.
In fact, the “Contact” page is one of the least visited pages, according to most analytics measurements. And this is true for just about every industry.
Why? Because when visitors are first evaluating your company, they’re not interested in contacting you yet.
They’re reading your copy and looking at your overall site.
Contacting you is the last thing they’re going to do. What, then, is a good way to get these potential customers/clients to interact with you and your company?
The answer is, by offering a FREE GIVEAWAY that has high-perceived value.
That’s right, even though the word “FREE” has been abused to the point of hysteria these days, it’s still the most effective word in marketing.
Give your website visitors something free—something of value; something they came to your website looking for in the first place.
Think about it. What “Top Ten” list would your target audience find interesting? What tips, insights, resources would help them achieve their goals successfully?
Whatever the answer write the article or create a one or two page PDF Report, and offer it as a free download on your website.
Make sure you ask for an email address so you know where to send it.
By creating a platform that will allow you to email to your prospects, you are going a long way in jumpstarting interaction, creating leads, and laying the ground work for a future between you and your website visitors.
This can cut your 1-in-400 contact ratio way down, and put you on the right road to increasing your leads, sales and profits.
We offer these and many other profit-building techniques at All Access Unlimited, because when we build you a website we care more about just color, content, and design—we care about building your business.
Contact us today and let us help you stop Revolving Door Syndrome on your website: 203-276-9812
February 26, 2010
As a high-end web site design and online marketing company located in Stamford, Connecticut (and serving all towns in Fairfield County and beyond) we get calls almost daily by local Connecticut business owners asking about the extent of marketing services we provide.
The answer is, we can provide anything and everything you need—a vast wealth of PR and online marketing services at affordable prices. (We do offline marketing also).
Many of our clients are amazed at the wide range of PR and online marketing services we provide.
Here is a small sample. This is by no means an exhaustive list:
COPYWRITING
DIRECT MAIL
E-BOOKS
EDITING
EMAIL MARKETING CAMPAIGNS
FACT CHECKING
LINK BUILDING
MAGAZINE ARTICLES
NEWSLETTERS
PAY PER CLICK ADVERTISING
PRESS RELEASES
PROOFREADING
RESUME & COVER LETTER WRITING
SEARCH ENGINE OPTIMIZATION
SPEECH WRITING
SOCIAL MEDIA MARKETING
COPYWRITING
SELL YOUR PRODUCTS AND BRING CREATIVITY TO DIRECT MAIL, ADS, BROCHURES, WEBSITES AND OTHER MARKETING
Sometimes, you don’t have the time to provide the content for advertisement. A copywriting service will offer you a professionally trained service that can provide content for your website, mail, brochures, and other marketing tools that will assure you the advertising you desire. You will improve your return on marketing investment with ease when you let trained professionals tell others about the services or products that you provide.
DIRECT MAIL (FROM CONCEPT TO COMPLETION)
PINPOINT YOUR SPECIAL OFFER AND SEND YOUR MESSAGE HOME
Direct mail campaigns can be time consuming, and it may be hard to determine a layout for your direct mail. Hiring a service to determine your layout can save you time and hassle, with trained individuals showcasing your special offers, products, and services in an attractive layout. Don’t waste time collecting supplies and trying to build a design – let a hired service drive home your message with quality design.
E-BOOK CREATION & PROMOTION
POSITION YOURSELF AS THE RECOGNIZED LEADER IN YOUR FIELD
One of the most popular marketing tools these days is an E-book. An E-book can provide information on you and your business in an attractive manner, right on the web. No longer is it necessary to email brochures to explain the history of the business or the proucts and services provided. With a service taking the time to build your E-book for you, clients can easily access and download the information they want to know about you and your business.
EDITING
POLISH YOUR FINAL DRAFT FOR ACCURACY AND STYLE, ENSURING YOU GET RESULTS
Never worry again about grammar, capitalization, punctuation, or any other problems you may have with the written English language. Build your draft, and let trained editors review your work, making the necessary corrections so that your materials, website, speeches, and all other written documents appear and sound professional.
EMAIL CAMPAIGNS
DELIVER TARGETED INFORMATION TO TARGETED MARKETS
Let our service set up your next email campaign, advertising and informing the customers most likely to purchase or use your products and services with targeted information. Don’t use your valuable time to collect email addresses and set up the automatic emails; invest in a professional service that has experience building email campaign templates that get the job done and increase your return on investment.
FACT CHECKING
ENSURE YOUR WRITING IS ACCURATE AND PREVENT EMBARASSING MISTAKES
Before publishing information that could be faulty or include inaccuracies, especially when dealing with specific facts or statistics, why not enlist the help of professionals to verify your information? If you provide inaccurate information to potential clients, they are not likely to trust your brand. This is easily prevented, insuring that you do not waste time publishing inaccurate information that could be detrimental to your profits.
LINK BUILDING SERVICES
BRING IN TARGETED TRAFFIC, INCREASE YOUR SEARCH ENGINE RANKINGS AND MULTIPLY YOUR SALES & REVENUE
Creating links that can be displayed on alternate related sites can help increase conversion rates, guaranteeing that the potential customer is already interested in a similar topic prior to entering your site. This will also place information about your site on other sites, multiplying your exposure so and assuring that your site is more prominently and frequently brought up by search engines. The more often your site is seen by searchers, the more likely you are to make a sale, meaning that revenue and overall profit are sure to increase.
MAGAZINE ARTICLE WRITING & SUBMISSION
CAPTIVATE READERS AND BECOME THE RECOGNIZED VOICE OF CURRENT EVENTS IN YOUR INDUSTRY
Collect the facts and data needed to produce an informative article and enlist the help of writers to add the finesse you need to wow your readers. Magazine articles are a great way to get your name out there so you can be recognized within your industry as the source of knowledge and events. With assistance in writing, editing, and laying out your articles, you’ll see the difference in reader reaction and level of satisfaction, as well as increased trust in your facts as well as your opinions.
NEWSLETTERS
CREATE INFORMATIVE REMINDERS TO CUSTOMERS ABOUT YOUR BUSINESS
While you may not have time to contact your customers without a specific purpose, hiring a service to provide a newsletter to your clients will let them know that you haven’t forgotten about them. It will also assure that they do not forget about your business. Newsletters can be used to inform clients about new services or products, as well as changes to your website or other information that can attract them back for another look. Newsletters are a great way to increase customer loyalty.
PAY PER CLICK
BE SEEN WHERE & WHEN YOUR MOST ELIGIBLE PROSPECTS ARE LOOKING
Pay per click advertisement allows you to choose what keywords will be associated with your site, guaranteeing you the client base and interest that you desire. It will also help minimize advertisement costs, since your website will be pulled up on search engines based solely on the keywords determined by you and never show up in searches that are unrelated to your site. Then, once your site is prominently displayed, you only pay a predetermined amount if the searcher clicks onto your site. Pay nothing if the searcher doesn’t enter your site.
PRESS RELEASE CREATION & SUBMISSION
GET YOUR COMPANY, PRODUCT OR SERVICES INTO THE HEADLINES COST-FREE
A professional press release is the cost-free way to let the world know about your business and its products or services. Hiring a company that has experience in writing these releases will allow you to increase exposure of your business at a low cost, increasing the chances for conversion and high profitability by leaps and bounds.
PROOFREADING
MAKE SURE YOUR WRITING SKILLS APPEAR PROFESSIONAL
Don’t be embarrassed by careless errors in your print, like a missed comma or reversed letters in a word. Proofreading services carefully dissect your writing, looking for the smallest mistype or clerical error so that your final copy comes out professionally perfect. This will leave a lasting impression on the customer as to your level of detail orientation, giving them a warm, fuzzy feeling about how well they will be accommodated by your service or product.
RESUME & COVER LETTER WRITING
ELOQUENTLY SHOWCASE YOUR EDUCATION & EXPERIENCE, AND HIGHLIGHT THE RESULTS YOUR EFFORTS GENERATE
Though individuals can find templates all over the web for resumes and cover letters, hiring a professional to provide these important documents allows you to add finesse and eloquence. Resumes and cover letters should showcase your history and talents, but at the same time, the attractiveness of the presentation and the speech used within the document can sell your labors just as well as your experience. Having these documents generated for you increases your chance of hire, as well as the possibility of higher pay!
SEARCH ENGINE OPTIMIZATION
IMPROVE YOUR RANK IN SEARCH RESULTS, INCREASES YOUR LEADS, AND GET FREE TRAFFIC
Search engine optimization has become the quickest way to advertise your site on the internet. With SEO, searches for keywords will bring your site to the top of the search return list and deliver free traffic to your site. This service will not only increase the exposure of your business, but also increase visits to your site by creating leads and offer the opportunity for higher sales and profitability.
SPEECHWRITING
RALLY TEAM MEMBERS AND BRING AUDIENCES TO THEIR FEET
Writing a speech isn’t always fun and games, and getting your point across while engaging the audience can be difficult. Hiring a trained professional to put together a speech offers the experience necessary to not only keep your audience from nodding off, but also to energize and enthuse them, making sure that your speech is not easily forgotten and that your points are well taken.
SOCIAL MEDIA MARKETING
CREAT BUZZ THAT CAN HAVE RAMIFICATIONS ACROSS THE WORLD
We know how to use social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Some of the common social networking sites we use are Twitter, LinkedIn, Facebook, Flickr and Youtube. For example, we can create buzz by producing and marketing a video and posting it on some of the video sharing sites like YouTube.
For more information on our professional Stamford, CT online marketing and offline marketing services, please don’t hesitate to email us or call us at 203-276-9812
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