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Why Email Marketing?
 Email Marketing simply means distributing your marketing messages using emails.
The first step in "Email Marketing" is growing your list of "subscribers" -people who've given you permission to send them information.
Simply start collecting the names and emails of visitors to your website. You can do this many different ways, a newsletter for example. When a person signs up it's called an "opt-in" because they have "opted-in" to receive your newsletter.
A good way to get more opt-ins is to offer something of value for everyone who signs up-like a Free Report, an I-phone, E-book, or 1 hour Free consultation.
Once you start building your list, you can start periodically emailing out informative tips as well as high-quality, valuable information. Eventually you will start lightly selling your own products and services that your subscribers might be interested in buying.
But be careful. Go too fast too soon and everyone on your list will unsubscribe because they'll feel you're spamming them.
All Access Unlimited can spearhead and manage any Email Marketing campaign. Call us today at 203-276-9812, Email Us now or Request A Quote and find out how our Email Marketing professionals can help you grow and profit from your own company list.
The importance of building a list with a view to growing reader loyalty and making sales is inestimable.
Receiving good content from you again and again reinforces your thought-leadership position in the eyes of your target market, and it reminds readers of your value, especially if they take your advice and find it works for them.
There are also many other reasons why e-mail marketing is profitable:
- Simplicity - Emails are easy for you to write and send, nd easy for your subscriber to receive and read.
- Speed - Send your message to your entire list rapidly.
- Inexpensive - Email communication has most of the advantages of traditional direct mail but with much lower costs.
- Personalization - The more info you collect about your subscribers the easier it will be for you to segment your list (meaning splitting your readers off into smaller, more focused lists). Thus, your messages can be more tailored and personalized.
- Tracking - You can track everything from how many emails were opened, through to each individual link that was clicked, allowing you to continuously hone your techniques and improve you performance.
- Testing - You can test various subject lines, lead in salutations, calls to action, use of images, long vs. short form, and so on, to improve results.
- Push (Not Pull) - A website is "pull" because a visitor has to come to you, which may not always happen, but an email is "push" because you can remind and re-engaging your readers by having your message come to them.
- Viral - It's very easy for people to forward your email to like-minded friends, family, and colleagues, spreading your message much further than you could alone.
- Complementary - Emailing your client base compliments other marketing activities you do extremely well. Combining multiple formats to communicate with your prospect is an excellent tactic for building very profitable marketing campaigns, since most people prefer to receive information differently
Now, it's imperative to keep in mind that the best email lists are always opt-in lists. As discussed above, this means you have the permission to contact the person you are emailing. This permission is very powerful and should not be underestimated, since you are taking some big risks by not having permission, including:
- Being Called A "Spammer" - Always make sure people know what they are signing up for and that they confirm their subscription so you can point to a clear and fair opt-in. No matter what you do, a very small group of people will call you a "spammer" when you run any emailing campaign. That's because not everyone understands exactly what spam is. The trick is to keep that number down to as close to .01% as possible.
- Sending Too Many Emails - It's a fact: People leave lists all the time through no fault of yours. A certain amount of churn is to be expected. You're always going to lose a chunk of your email list to bounces, "unsubscribes," and spam complaints. If you send out too many messages too often or if you are seen as putting out bad content or too much salesmanship and not enough quality, then you could find your subscribers becoming burned out. Though you should try to shrug off this loss-usually about 30% annually-because you are able to acquire new subscribers at a much higher rate than what you lost (though this is getting tougher now) be careful to always make your emails valuable to your readers, not an irritation.
- Disobeying The Rules - Thanks to all the lamebrain spammers there are now strict laws worldwide that many companies, including marketing companies, break often. For one thing, not including your postal address in emails to United States residents is illegal. If you use a reputable email marketing service provider like http://aweber.com/?329603, they will help you stay on the right side of any issues.
- Messages That Sound Too "Salesy" - Don't go too crazy with all the marketing hype in your email messages. If your email messages sound too much like Crazy Eddie screaming at you "Our prices are so low, we're practically giving it all away" then your readers may find you a bit annoying. Try to remember to treat your list as though you were hosting them in your own home. Be kind, friendly, respectful, make them feel comfortable, and, most of all, treat them the way you would want to be treated.
- Delivery Problems - As spamming continues, and as internet users incorporate more spam-blocking tactics, more innocent messages are landing in junk mail folders. There are a variety of techniques to help your message get through, but the fastest and easiest way is simply to use a reliable email marketing provider like http://aweber.com/?329603.
You can make a lot of money with email marketing. And All Access Unlimited can help you build your list and improve your relationship with your list which will help maximize your profit-potential.
For more information on our Email Marketing services email our Stamford, CT Social Media Marketing team or call us now: 203-276-9812
All Access Unlimited, LLC
91 Strawberry Hill Avenue, Suite 933
Stamford, CT 06902
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