Blogging has quickly become the most prominent form of social networking, allowing every individual and business to become a quasi-publisher. In addition to connecting readers together, blogs enjoy an interesting side effect - immense popularity with search engine bots.
In the search engine realm, content is king, and blogs fulfill the search engine bots' need to consistently seek and index fresh content. If you are considering adding a blog to your website, take advantage of these tips to reap your blog's immense SEO benefits.
Making Regular Updates
Search engines are drawn to websites that offer fresh, updated content on a regular basis. Websites that publish quality, original content regularly are rewarded with higher SERPs.
Subsequently, every blog update you make on your business website is a new item of content that will improve your search engine rankings - and connect you with a customer. Without question, one of the best SEO strategies for blog management is to update your content often, and the general consensus is that publishing a new blog post three to five times a week is optimal.
However, you should never write and post just for the sake of making an update. You must ensure each of your blog posts provide value to your readership or intended readership. Your blog should not be a blatant advertising arm, but one that reinforces your branding strategy and develops customer loyalty.
For example, if you sell skincare products, your blog posts can discuss the anti-aging benefits of ingredients in your products or the latest research in skincare. These readers will then naturally click into the shopping portion of your website after gaining value from your blog.
The bottom line is that you want to write for SEO benefits, but also for your human customers.
Including Keywords
Not only do search engine algorithms look for fresh content, but they look for specific keywords that pertain to customer queries. More importantly, search engine "bots" are on the lookout for website content that is rich in keywords.
Each of your blog posts should contain certain and specific SEO keywords. You should target one to two keywords or keyphrases in each of your blog posts, as well as include the keyword in the title and sub-headings, if possible. Generally, an article or blog should repeat the keywords 2 times out of every 100 words, comprising a 2% keyword density. Within this density range, your blog post does not run the risk of "keyword stuffing," or appear to be repeating keywords just to get noticed by search engines.
Welcoming Comments
Some businesses do not like to enable comments on a blog in fear that customers or "trolls" will write a derogatory message about the business. However, research conducted by RatePoint.com, a leading online reputation management firm, shows that comments and customer feedback, whether negative or positive, actually help the website gain a better ranking. Stimulating discussion can attract more visitors to your site thanks to linking and continual updating of your site.
Blogging can be a positive SEO strategy for your business website. Take the initiative to incorporate a blog into your site and update it regularly. Don't forget to track the effectiveness of your blogging SEO measures. You may be pleased to find your website gains a higher ranking and attracts more customers with the help of your blog.
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